Thousands of generous donors take time out of their day to donate blood in order to help save lives. Blood centers appreciate their donors, but often lack the time or resources to reach out and explicitly thank every donor.
For donors, giving blood is a gratifying emotional experiencing, and they want to feel appreciated by the local blood centers they consistently support. Without taking the time to reach out and say thank you, blood centers risk losing some of that consistency in their donor base as donors grow tired of feeling overlooked or unappreciated.
Incept has partnered with blood centers for over two decades, and we have learned that nothing says “We appreciate you, our donors” more than a human being picking up the phone to do just that. A non-invasive, genuine conversation with a donor just to say thank you leads to an 11% increase in that donor returning to donate again.