4 Tips For Using Video To Recruit Blood Donors

4 Tips For Using Video To Recruit Blood Donors

Internet video will account for 79% of global Internet traffic by 2020. That's less than 3 years away folks. Are you making every effort to integrate this into your marketing strategy now?

This can be tough for blood centers. How are you supposed to know where to start? Video is so expensive - how could you even afford that kind of marketing strategy? Unfortunately, it's more of a question of "when" than "if."

To help you get started, we've put together a list of 4 tips for using video to recruit blood donors:

Come See Us At The 2016 AABB Annual Meeting

Come See Us At The 2016 AABB Annual Meeting

The 2016 AABB Annual Meeting is just around the corner and we are so excited to be attending once again.  With more than 5,000 attendees, this is one of the premier meetings for blood center executives from around the world to learn about advances in the practice and standards of transfusion medicine and cellular therapies. There are so many exciting speakers from the blood center industry slated to speak at the event and we cannot wait to jump into those important conversations. 

Blood Donation: The Easy Way to Save Lives

Blood Donation: The Easy Way to Save Lives

Imagine if you could save three people’s lives by giving up just an hour of your time and one unit of blood. If you are blood donor, that’s exactly what you’re doing. Saving lives doesn’t require a dramatic act of courage or self-sacrifice; a simple blood donation can prove to be the difference between life and death for someone in need of blood. 

How Do I Figure Out My Cost Per Donor?

How Do I Figure Out My Cost Per Donor?

Determining your cost per donor (CPD) will enable you to compare your blood center's efficiency to a potential co-sourcing partner.  This exercise will also help you discover the true cost of generating a unit of blood. We've put together a list of the inputs you need to consider as well as a formula that will help you find your true cost per donor. 

Keep reading to get the cost per donor formula!

How Will I Benefit From Co-sourcing?

How Will I Benefit From Co-sourcing?

I often have blood center executives ask me how they'll benefit from co-sourcing. They've typically thought through the reduced cost and increased performance, but many times forget about the extra skills and capacity they'll gain from the right partner. 

There are five main skills your blood center can pick up through co-sourcing with the right parter that you probably haven't thought about.  Keep reading to find out what!

World Blood Donor Day 2016

World Blood Donor Day 2016

Each year, June 14th is dedicated to raising awareness of the need for blood donations. Did you know that if only 1% of the population donated, we could meet a nation’s most basic requirements for blood? While that number seems small, our world still struggles to meet this most basic need. There is no substitute for blood, so the only way to get blood is through generous donations from donors. 

How To Effectively Take Inbound Calls From Blood Donors

How To Effectively Take Inbound Calls From Blood Donors

At Incept, a new Conversational Marketing Expert (CME) will typically learn how to effectively handle inbound phone calls from blood donors anywhere from a month to a few months after they’ve graduated from training. Inbound phone calls from blood donors are used to allow donors to call in and ask questions or bring up concerns. It is important to assist donors in any way possible, so that they know they are important to the blood center and the company.

How Coaching Forms Can Help Blood Donor Recruiters

How Coaching Forms Can Help Blood Donor Recruiters

Here at Incept, we strive to be the best and live by our values. Every time we have the opportunity to make improvements, we go for it.

We have goals to hit every month for each of our clients. In order to hit these goals, our team leads, team captains, and coaches make sure to help our Conversational Marketing Experts (CMEs) as much as possible by listening to their calls and going over a coaching form with them.