Companies with omnichannel (integrated touchpoints) customer engagement strategies retain on average 89% of their customers compared to 33% for companies multi-channel (non-integrated touchpoints) customer engagement. But only 14% of organizations say they are currently running coordinated marketing campaigns across all channels.
Internet video will account for 79% of global Internet traffic by 2020. That's less than 3 years away folks. Are you making every effort to integrate this into your marketing strategy now?
This can be tough for blood centers. How are you supposed to know where to start? Video is so expensive - how could you even afford that kind of marketing strategy? Unfortunately, it's more of a question of "when" than "if."
To help you get started, we've put together a list of 4 tips for using video to recruit blood donors:
Each year during National Blood Donor Month, we commit ourselves to raising awareness of the often decreased blood supply during the winter months. This season tends to be a struggle for many blood centers across the country as they compete with holiday activities, snowy road conditions, and seasonal illnesses.
1.39 billion people per month use Facebook, with the average time spent on the social network totally 40 minutes. Blood centers not only need to be using Facebook, but need to be using it in a strategic way to make the greatest impact.
The 2016 AABB Annual Meeting is just around the corner and we are so excited to be attending once again. With more than 5,000 attendees, this is one of the premier meetings for blood center executives from around the world to learn about advances in the practice and standards of transfusion medicine and cellular therapies. There are so many exciting speakers from the blood center industry slated to speak at the event and we cannot wait to jump into those important conversations.
Did you know that Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. If your blood center isn't using Snapchat, you are missing out on a HUGE opportunity.
Not sure how to start, what you should do, or how you should use it? Take a look at the four items below to learn the impact they could have on engaging your donors.
Imagine if you could save three people’s lives by giving up just an hour of your time and one unit of blood. If you are blood donor, that’s exactly what you’re doing. Saving lives doesn’t require a dramatic act of courage or self-sacrifice; a simple blood donation can prove to be the difference between life and death for someone in need of blood.
Determining your cost per donor (CPD) will enable you to compare your blood center's efficiency to a potential co-sourcing partner. This exercise will also help you discover the true cost of generating a unit of blood. We've put together a list of the inputs you need to consider as well as a formula that will help you find your true cost per donor.
Keep reading to get the cost per donor formula!
I often have blood center executives ask me how they'll benefit from co-sourcing. They've typically thought through the reduced cost and increased performance, but many times forget about the extra skills and capacity they'll gain from the right partner.
There are five main skills your blood center can pick up through co-sourcing with the right parter that you probably haven't thought about. Keep reading to find out what!
In March of 2016, the Food and Drug Administration raised the minimum hemoglobin/hematocrit donor eligibility requirement for males. The minimum requirement is now set at 39 percent hematocrit or a hemoglobin of 13 gms.
Each year, June 14th is dedicated to raising awareness of the need for blood donations. Did you know that if only 1% of the population donated, we could meet a nation’s most basic requirements for blood? While that number seems small, our world still struggles to meet this most basic need. There is no substitute for blood, so the only way to get blood is through generous donations from donors.
What we need to do now is be the good in the world. Today, I challenge you to spread the love. Lift someone's spirits with a hug, buy someone a coffee, be a friend to a stranger, or donate blood. Be the reason for a smile on someone's face.
Hate sucks. Drown it out with love.
Billie Johnson will be speaking at the Annual ADRP Conference in Orlando, Florida on May 19th at 8:00AM.
Blood donation eligibility is based on a number of factors. According to theAmerican Red Cross, you can donate blood only once every 56 days. You must also be in good health, weigh at least 110 pounds, and be 17 or older. In some states, 16 year-olds can donate with a parent’s written consent, according to the organization.
At Incept, a new Conversational Marketing Expert (CME) will typically learn how to effectively handle inbound phone calls from blood donors anywhere from a month to a few months after they’ve graduated from training. Inbound phone calls from blood donors are used to allow donors to call in and ask questions or bring up concerns. It is important to assist donors in any way possible, so that they know they are important to the blood center and the company.
Here at Incept, we strive to be the best and live by our values. Every time we have the opportunity to make improvements, we go for it.
We have goals to hit every month for each of our clients. In order to hit these goals, our team leads, team captains, and coaches make sure to help our Conversational Marketing Experts (CMEs) as much as possible by listening to their calls and going over a coaching form with them.
There is no magic birthday date that makes a member of a specific generation. One’s experience and sharing of history helps shape a “generational personality” during their formative years, but when generational collisions occur, the results create a lot of confusion – and we are dealing with a lot of this in blood banking.