Calling Donors With The Right Donation Type

Donation Type

Calling donors in order to get the donation type that is most in need can be done simply if you have the right resources. Your database should be segmented by each donor’s blood type, last three donation types, and gender. If you have the luxury of scripting software and an automatic dialer, the scripter should be able to utilize this data to prompt the dialer to call only qualified donors and to serve an appropriate script to your tele-recruiters.

The logic involved in choosing the donation type may go something like this, depending on current inventory needs:

  • Donors with no previous history of donating either Double Red Cells or Platelets: O-, O+, B-, B+: Recruit for double red cells
    • AB-, AB+, A-: Refer to gender
      • Male: Recruit for platelets
      • Female: Recruit for whole blood
    • A+ or unknown: Recruit for whole blood
  • One of the last three most recent donations was a Double Red Cell donation:
    • AB-, AB+, A-: Refer to gender
      • Male: Recruit for platelets
      • Female: Recruit for double red cells
    • All other blood types: Recruit for double red cells
  • One of the last three most recent donations was a Platelet donation type:
    • O-, O+, B-, B+: Recruit for double red cells
    • All other blood types: Recruit for platelets

Platelet donations take priority over Double Red Cells and Whole Blood except for “O” donors, where Double Red Cells take precedence.

How do you ensure that you’re calling the right donors?