Established business rules will determine whether or not you should leave a message when recruiting blood donors.
Some organizations may use automated voicemail. If yours does not, keep your message brief and to-the-point. Inform the blood donor about why you are calling, give brief details about any current promotions, and provide a callback number where he or she can self-schedule.
Your marketing strategy will dictate whether you choose to incorporate broadcast voicemail.
Broadcast messages are very low-cost, but also yield very low results, so use them smart and sparingly. They tend to be most effective for supplementing other reminders, alerting donors to location changes, or notifying donors about cancelled drives.
Voice messages should be brief and to-the-point. Inform the donor about why you are calling, give brief details about current promotions, and leave a callback number. Tele-recruiters must use great diction and inflection and must sound personable. Otherwise, it’s better to skip the message and attempt to reach the donor live another time. A poorly delivered message will do more harm than good.
What are your best practices for reaching unresponsive donors?