Some donor recruitment conversations will end in appointments, while others will not. Each one requires its own closing. Examples of how each conversation should end are as follows:
Closing Calls That End In Appointments
Donors who schedule donation appointments should feel good about their decisions.
- Show renewed appreciation for the donor once again helping to save lives.
- Be certain the donor knows everything necessary to ensure a successful donation, including pre-donation instructions like eating an iron-rich meal, drinking plenty of fluids, and bringing a photo ID.
- Confirm the date, time, location, and address of the appointment.
- Provide a phone number to call with any questions before the appointment.
Calls That Do Not End In Appointments
Donors who don’t schedule appointments should also feel good about their decisions.
- Be positive. Ending the conversation on a positive note sets the tone for the next interaction and maintains a positive relationship between the donor and blood center.
- Help the donor feel like they made the right decision. Show empathy. They may be ill, going through a difficult time, or simply having a bad day. Show that the blood center cares.
- Open the door for future donations, should the donor’s situation change.
- Provide a phone number or website to self-schedule in the future.
- Before hanging up, let the donor know that the blood center appreciates their previous contributions.
How do you differentiate your closing statements?