Billie Johnson will be speaking at the Annual ADRP Conference in Orlando, Florida on May 19th at 8:00AM. 


Re-imagining Donor Recruitment

The world is changing. Our donor mix is changing and the same old marketing methods aren’t working any more. While baby boomers might still be picking up the phone or refraining from fast forwarding through television commercials, millennials are moving at the speed of light, continuously involved in the next big mobile app, social network or viral cause.

So how can we reach our evolving base of donors?

  • We need to change our behaviors.
  • We need to disrupt our organizations.
  • And we need to innovate our practices.

What will you take away:

  • An in-depth look into generational differences and how it impacts blood donor recruitment.
  • 30 innovative and actionable ways blood centers and other nonprofits are transforming their marketing communication to reach multiple generations of donors.
  • A guide for organizing all of your new marketing projects.
  • Q&A session with leading blood donor recruitment expert, Billie Johnson.