Blood supplies fluctuate greatly based on hospital demand. This fluctuation inevitably leads to gaps in inventory for specific blood types, forcing blood banks to scramble to fill the holes. Often times, there is little-to-no explicit strategy in place for filling inventory needs or matching donors with the donation procedure that best fits their blood type.
This lack of intentionality causes blood centers to miss out on potential revenue opportunities as their inventories fall short of hospital demands. Beyond that, the ambiguity around donation procedure not only leads to a less-than-ideal donor experience, but also to poor utilization of blood center labor as donation procedure and blood type are poorly matched.
Incept partnered with numerous blood centers to find a solution for avoiding potentially missed revenue, unsatisfied donors, and less-than-adequate labor distribution. Using a specialized conversational marketing approach, Incept was able to help match donors with the donation procedure that both suited the donors’ blood types and filled the gaps in blood center inventory. As a result, Incept converted 90% of scheduled donors of specific blood types to the optimal donation procedure (apheresis).