What's Driving My Donors to Donate? | Marketing Attribution for Blood Centers

What's Driving My Donors to Donate? | Marketing Attribution for Blood Centers

TV spots, Facebook posts, tele-recruitment... oh my! You're trying to be channel agnostic and engage your donors in every way possible to try and hit goal and save lives in your community. 

But what's driving your blood donors to schedule an appointment at your blood center? What's driving them to keep that appointment? The most effective blood center marketing teams are using marketing attribution techniques to determine which channels (or which mixture of channels) are driving in blood donations.  

#RelationshipsMatter | Employee Spotlight: Dave Walter

#RelationshipsMatter | Employee Spotlight: Dave Walter

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Dave Walter, Incept's Vice President of Operations.

#RelationshipsMatter | Employee Spotlight: Heidi Dougherty

#RelationshipsMatter | Employee Spotlight: Heidi Dougherty

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Heidi Dougherty, Incept's Director of Client Results.

Why Can't I Reach My Donors? | 4 Reasons Why Contact Rates Have Decreased In The Last Year

Why Can't I Reach My Donors? | 4 Reasons Why Contact Rates Have Decreased In The Last Year

Have you noticed that your donors haven't been as willing to answer the phone recently? You're using the same tele-recruitment strategy that you've used for years and yet your contact rate has dropped off at an alarming rate. What gives?

Here are 4 reasons for decreased contact rates that we're seeing in the marketplace and an idea about how to combat it:

Using Alternative Channels to Recruit DNCs

Using Alternative Channels to Recruit DNCs

Everyone is different and may like/dislike channels for various reasons. My mom prefers the phone, I prefer Facebook, and my daughter prefers Instagram.  Our job as marketers and blood donor recruiters is to understand which donors prefer which channels for each type of engagement so we can speak more relevantly to them.

Today, we're specifically going to look at DNC donors - those that have asked to be placed on the Do Not Call list. 

Let’s Talk…Results

Let’s Talk…Results

For nearly a decade now Let’s Talk…Results has been Incept’s tagline.  To us, this means by talking and having truly productive conversations, you CAN drive results.  What has changed is the definition of “talking”. 

Calling blood donors to recruit them for their next blood donation has been a way of life for most centers.  The challenge is when we look at our donor base, many of our donors are not using the phone in a traditional sense.

Our Favorite Tweets During National Blood Donor Month

Our Favorite Tweets During National Blood Donor Month

January was National Blood Donor Month, a month where we celebrate the wonderful individuals that take it upon themselves to give back to their community in such a huge way - saving lives.

Many blood donors were super active on social media, sharing their donation experience with their followers and encouraging them to give blood and save lives in 2018 as well.  Here are a few of our favorite:

Here are a few of our favorite tweets we saw last month:

#RelationshipsMatter | Employee Spotlight: Billie Johnson

#RelationshipsMatter | Employee Spotlight: Billie Johnson

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Billie Johnson, Incept's Vice President of Client Results.

Happy New Year | A Look Ahead In Blood Donor Recruitment

Happy New Year | A Look Ahead In Blood Donor Recruitment

As 2017 comes to a close, I wanted to take a minute and thank each of you for being with us this year.  As I reflect on the year, I can’t help but feel incredibly blessed.  It has been a trying year in many ways and the growth and relationships forged have made every second of it worth it.

My goal for 2018 is to bring you new innovative ideas for donor recruitment. 

2018 Blood Donor Recruitment Predictions

2018 Blood Donor Recruitment Predictions

The blood donor recruitment industry has experienced a lot of change over the last 12 months. Mergers and acquisitions, extreme weather and horrific events, a decrease in connect rate and an increase in donor channel preference - it's been a turbulent year with many highs and lows for us all. But we made it.

It's time now to look forward to a new year and what better way to kick off 2018 than to make a few predictions (and maybe even a few wild guesses) about what to expect in the next year. Our InceptSaves team has added their ideas below.

Facebook Introduces a New Feature to Help Increase Blood Donations

Facebook Introduces a New Feature to Help Increase Blood Donations

Last week, Facebook held its second annual Social Good Forum and made several exciting announcements that look to make a really positive impact on the blood donor recruitment industry around the world.

On the heels of announcing their changed mission this summer from connecting people to "[giving] the people the power to build community and bring the world closer together," Facebook announced the expansion of their new Blood Donation Sign Up tool, among others.

3 Factors To Improve Operational Leadership At Your Blood Center

3 Factors To Improve Operational Leadership At Your Blood Center

When I have asked internal tele-recruitment departments why they are not hitting goal, I most often hear one or two different answers. They feel they are understaffed OR they feel the donors are all too busy to donate. I am here to tell you – these are emotional answers, so please be empathetic with your team if you hear these, but there’s likely a different reason.

Traditionally there are 3 factors that impact the ability to reach goal:

  • Performance
  • Record Availability
  • Labor Availability

How Your Blood Center Can Use Facebook Messenger To Recruit Blood Donors

How Your Blood Center Can Use Facebook Messenger To Recruit Blood Donors

Facebook and Hubspot are partnering up this week to bring users live stream video content about the changing landscape of social media and how businesses should react to it. We attended the first session which included a panel of experts talking about major trends in social media and how you can adapt your marketing strategy to take advantage of them.

One of the most popular talking points was around Facebook Messenger Ads and their growing impact on businesses.  Did you know that every month over 2 billion messages are exchanged between people and businesses on Facebook? It's becoming a more natural, and maybe even preferred, way of communicating with businesses for many people.

What Blood Centers Can Learn From Hurricane Harvey In Preparation For Hurricane Irma

What Blood Centers Can Learn From Hurricane Harvey In Preparation For Hurricane Irma

In the wake of Hurricane Harvey, Texas and Louisiana have been left to recover from what could be the costliest natural disaster in U.S. history. More than 50 inches of rain and widespread flooding led to catastrophic damage and imminent risk to lives of local patients. The threat to the blood supply in Texas and Louisiana continues to put more lives at risk as we estimate more than 6,000 people were not able to donate because of the storm.

As blood centers on the east coast prepare for the onslaught of Hurricane Irma, we wanted to share some of the key points and learnings from the last few weeks with the storms in Texas/Louisiana region in case they spurred additional thought or help to your processes in preparing for Irma’s arrival: