As more and more baby boomers age out of being able to donate blood, either for health reasons or for personal ones, our stable donor base changes! We are used to our baby boomers steady donation schedules, sense of duty, and commitment to saving lives. These donors are going to be replaced with a completely new group of donors—the millennials.
Hey everyone! I just wanted to write you a quick note because lately this has been a hot topic. Blood centers are inquiring about engaging with Incept, in the event of an outage or disaster, to have us “on the ready”. For the few that have picked up the phone and called us, let’s be honest, they each had a major event (power outage, flood, phone system issue) that left them without the ability to call their donors for several days. So they called Incept to see if we could help.
As with many industries, the way we communicate with our donors needs to change. We can’t keep doing what we’ve always done and expect better or even different results.
Our approach to developing a solid communication strategy begins with a collaborative meeting between recruitment, marketing, and Incept. What we are finding is that so much of our communication is done in silos and we need to begin to break down those barriers and integrate our communication.
This is a great question and probably one of my favorite stories. Before I answer the question though, I think it’s important to understand how Incept, as a company, got started.
In 1993, two brothers who were call center managers for a large non-profit focused call center, set out to start a consulting business that would literally manage telemarketing campaigns on behalf of non-profits, so that the non-profits had experts representing them and could hold call centers to the highest-level integrity and results.
I’m often asked if a blood center needs to outsource EVERYTHING in order to get the most out of a partnership with Incept.
The simple answer is absolutely not! We usually hold a half-day needs assessment session with our clients to determine what’s right for them. Here are some tips to start conceptualizing what’s right for you.
Is your blood center struggling to meet goal with your existing donor base? Is your donor base simply not large enough or are you struggling to convince them to take action?
We ran a test for a mid-sized blood center who was struggling with exactly this. We approached the test using an omni-channel approach, first combining tele-recruitment and Facebook strategies that resulted in an 8.2% increase in successful donations.
Companies with omnichannel (integrated touchpoints) customer engagement strategies retain on average 89% of their customers compared to 33% for companies multi-channel (non-integrated touchpoints) customer engagement. But only 14% of organizations say they are currently running coordinated marketing campaigns across all channels.
Internet video will account for 79% of global Internet traffic by 2020. That's less than 3 years away folks. Are you making every effort to integrate this into your marketing strategy now?
This can be tough for blood centers. How are you supposed to know where to start? Video is so expensive - how could you even afford that kind of marketing strategy? Unfortunately, it's more of a question of "when" than "if."
To help you get started, we've put together a list of 4 tips for using video to recruit blood donors:
Each year during National Blood Donor Month, we commit ourselves to raising awareness of the often decreased blood supply during the winter months. This season tends to be a struggle for many blood centers across the country as they compete with holiday activities, snowy road conditions, and seasonal illnesses.
1.39 billion people per month use Facebook, with the average time spent on the social network totally 40 minutes. Blood centers not only need to be using Facebook, but need to be using it in a strategic way to make the greatest impact.
The 2016 AABB Annual Meeting is just around the corner and we are so excited to be attending once again. With more than 5,000 attendees, this is one of the premier meetings for blood center executives from around the world to learn about advances in the practice and standards of transfusion medicine and cellular therapies. There are so many exciting speakers from the blood center industry slated to speak at the event and we cannot wait to jump into those important conversations.
Did you know that Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. If your blood center isn't using Snapchat, you are missing out on a HUGE opportunity.
Not sure how to start, what you should do, or how you should use it? Take a look at the four items below to learn the impact they could have on engaging your donors.
Imagine if you could save three people’s lives by giving up just an hour of your time and one unit of blood. If you are blood donor, that’s exactly what you’re doing. Saving lives doesn’t require a dramatic act of courage or self-sacrifice; a simple blood donation can prove to be the difference between life and death for someone in need of blood.
Determining your cost per donor (CPD) will enable you to compare your blood center's efficiency to a potential co-sourcing partner. This exercise will also help you discover the true cost of generating a unit of blood. We've put together a list of the inputs you need to consider as well as a formula that will help you find your true cost per donor.
Keep reading to get the cost per donor formula!
I often have blood center executives ask me how they'll benefit from co-sourcing. They've typically thought through the reduced cost and increased performance, but many times forget about the extra skills and capacity they'll gain from the right partner.
There are five main skills your blood center can pick up through co-sourcing with the right parter that you probably haven't thought about. Keep reading to find out what!