The 56th America's Blood Center Annual Meeting is the premier place for blood community leaders to experience peer-to-peer collaboration and networking, exclusive educational events, and the opportunity to hear about the latest trends impacting work of community blood centers. The meeting will be taking place in Scottsdale, Arizona, March 17-19.
Everyone is different and may like/dislike channels for various reasons. My mom prefers the phone, I prefer Facebook, and my daughter prefers Instagram. Our job as marketers and blood donor recruiters is to understand which donors prefer which channels for each type of engagement so we can speak more relevantly to them.
Today, we're specifically going to look at DNC donors - those that have asked to be placed on the Do Not Call list.
On Saturday, March 3, 2018, at Bloodworks Northwest, Mr. Hungerschafer is scheduled to give his 800th life-giving blood/platelet donation! This marvelous achievement will add to his current World Record in blood donation.
For nearly a decade now Let’s Talk…Results has been Incept’s tagline. To us, this means by talking and having truly productive conversations, you CAN drive results. What has changed is the definition of “talking”.
Calling blood donors to recruit them for their next blood donation has been a way of life for most centers. The challenge is when we look at our donor base, many of our donors are not using the phone in a traditional sense.
January was National Blood Donor Month, a month where we celebrate the wonderful individuals that take it upon themselves to give back to their community in such a huge way - saving lives.
Many blood donors were super active on social media, sharing their donation experience with their followers and encouraging them to give blood and save lives in 2018 as well. Here are a few of our favorite:
Here are a few of our favorite tweets we saw last month:
Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.
Today we bring you Billie Johnson, Incept's Vice President of Client Results.
As 2017 comes to a close, I wanted to take a minute and thank each of you for being with us this year. As I reflect on the year, I can’t help but feel incredibly blessed. It has been a trying year in many ways and the growth and relationships forged have made every second of it worth it.
My goal for 2018 is to bring you new innovative ideas for donor recruitment.
The blood donor recruitment industry has experienced a lot of change over the last 12 months. Mergers and acquisitions, extreme weather and horrific events, a decrease in connect rate and an increase in donor channel preference - it's been a turbulent year with many highs and lows for us all. But we made it.
It's time now to look forward to a new year and what better way to kick off 2018 than to make a few predictions (and maybe even a few wild guesses) about what to expect in the next year. Our InceptSaves team has added their ideas below.
There are several key factors to include in your scripting to get someone to SHOW UP for their blood donation. Just getting a yes isn’t good enough, you must sell it enough to get someone to want to take time out of their life to come and make the donation. That, my friends, is the part I want to focus on today.
Last week, Facebook held its second annual Social Good Forum and made several exciting announcements that look to make a really positive impact on the blood donor recruitment industry around the world.
On the heels of announcing their changed mission this summer from connecting people to "[giving] the people the power to build community and bring the world closer together," Facebook announced the expansion of their new Blood Donation Sign Up tool, among others.
When I have asked internal tele-recruitment departments why they are not hitting goal, I most often hear one or two different answers. They feel they are understaffed OR they feel the donors are all too busy to donate. I am here to tell you – these are emotional answers, so please be empathetic with your team if you hear these, but there’s likely a different reason.
Traditionally there are 3 factors that impact the ability to reach goal:
- Record Availability
- Labor Availability
Facebook and Hubspot are partnering up this week to bring users live stream video content about the changing landscape of social media and how businesses should react to it. We attended the first session which included a panel of experts talking about major trends in social media and how you can adapt your marketing strategy to take advantage of them.
One of the most popular talking points was around Facebook Messenger Ads and their growing impact on businesses. Did you know that every month over 2 billion messages are exchanged between people and businesses on Facebook? It's becoming a more natural, and maybe even preferred, way of communicating with businesses for many people.
In the wake of Hurricane Harvey, Texas and Louisiana have been left to recover from what could be the costliest natural disaster in U.S. history. More than 50 inches of rain and widespread flooding led to catastrophic damage and imminent risk to lives of local patients. The threat to the blood supply in Texas and Louisiana continues to put more lives at risk as we estimate more than 6,000 people were not able to donate because of the storm.
As blood centers on the east coast prepare for the onslaught of Hurricane Irma, we wanted to share some of the key points and learnings from the last few weeks with the storms in Texas/Louisiana region in case they spurred additional thought or help to your processes in preparing for Irma’s arrival:
As more and more baby boomers age out of being able to donate blood, either for health reasons or for personal ones, our stable donor base changes! We are used to our baby boomers steady donation schedules, sense of duty, and commitment to saving lives. These donors are going to be replaced with a completely new group of donors—the millennials.
Hey everyone! I just wanted to write you a quick note because lately this has been a hot topic. Blood centers are inquiring about engaging with Incept, in the event of an outage or disaster, to have us “on the ready”. For the few that have picked up the phone and called us, let’s be honest, they each had a major event (power outage, flood, phone system issue) that left them without the ability to call their donors for several days. So they called Incept to see if we could help.