Recruiting new donors is always a challenge for blood centers. At Incept, we specialize in helping blood centers bring in more donors, increase repeat donations, and expand their overall blood inventory. How? By creating a targeted, focused multi-touch marketing strategy.
This strategy incorporates organic social posts along with paid digital ads and personalized text outreach. We also often recommend email and phone calls alongside these strategies for maximum effectiveness. Why? Read on to learn more about multi-touch marketing and why it’s a great way for blood centers to drive donor recruitment.
Social media is a great way for blood centers to reach potential donors. But one of the most powerful ways to reach potential donors often goes overlooked – influencer marketing. When done right, influencer partnerships can help you reach a huge audience and do more with your budget. In this blog, we’ll explore how influencer partnerships can help you spread your message and reach more blood donors in an organic, authentic way.
When it comes to contacting previous blood donors to recruit them to donate blood again, the effectiveness of phone outreach remains pivotal. Yet, in a world where donors are increasingly inundated with calls, understanding the nuances of donor behavior is key to optimizing outreach strategies. In this case study, we dive into insights gathered from real-world data to discuss best practices in phone outreach, focusing on when donors stop picking up the phone.
We’re continuing our previous blog post on the 5 best practices adopted by top-performing blood centers for blood donor recruitment and engagement with 5 MORE best practices! The list just kept growing, so we knew we had to bring you another blog post to share all the tips
Keep reading to continue learning tactics that can help improve your recruitment numbers this year.
Digital marketing is a powerful tool for recruiting blood donors. In fact, using a digital-first approach can help you overcome some of the main challenges that prevent new donors from donating at your blood center. Read on, and see how the right digital marketing strategy can help you overcome common pain points and boost recruitment.
The 2016 AABB Annual Meeting is just around the corner and we are so excited to be attending once again. With more than 5,000 attendees, this is one of the premier meetings for blood center executives from around the world to learn about advances in the practice and standards of transfusion medicine and cellular therapies. There are so many exciting speakers from the blood center industry slated to speak at the event and we cannot wait to jump into those important conversations.
Did you know that Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. If your blood center isn't using Snapchat, you are missing out on a HUGE opportunity.
Not sure how to start, what you should do, or how you should use it? Take a look at the four items below to learn the impact they could have on engaging your donors.
Imagine if you could save three people’s lives by giving up just an hour of your time and one unit of blood. If you are blood donor, that’s exactly what you’re doing. Saving lives doesn’t require a dramatic act of courage or self-sacrifice; a simple blood donation can prove to be the difference between life and death for someone in need of blood.
Determining your cost per donor (CPD) will enable you to compare your blood center's efficiency to a potential co-sourcing partner. This exercise will also help you discover the true cost of generating a unit of blood. We've put together a list of the inputs you need to consider as well as a formula that will help you find your true cost per donor.
Keep reading to get the cost per donor formula!
I often have blood center executives ask me how they'll benefit from co-sourcing. They've typically thought through the reduced cost and increased performance, but many times forget about the extra skills and capacity they'll gain from the right partner.
There are five main skills your blood center can pick up through co-sourcing with the right parter that you probably haven't thought about. Keep reading to find out what!
In March of 2016, the Food and Drug Administration raised the minimum hemoglobin/hematocrit donor eligibility requirement for males. The minimum requirement is now set at 39 percent hematocrit or a hemoglobin of 13 gms.
Each year, June 14th is dedicated to raising awareness of the need for blood donations. Did you know that if only 1% of the population donated, we could meet a nation’s most basic requirements for blood? While that number seems small, our world still struggles to meet this most basic need. There is no substitute for blood, so the only way to get blood is through generous donations from donors.
Billie Johnson will be speaking at the Annual ADRP Conference in Orlando, Florida on May 19th at 8:00AM.
Blood donation eligibility is based on a number of factors. According to theAmerican Red Cross, you can donate blood only once every 56 days. You must also be in good health, weigh at least 110 pounds, and be 17 or older. In some states, 16 year-olds can donate with a parent’s written consent, according to the organization.
At Incept, a new Conversational Marketing Expert (CME) will typically learn how to effectively handle inbound phone calls from blood donors anywhere from a month to a few months after they’ve graduated from training. Inbound phone calls from blood donors are used to allow donors to call in and ask questions or bring up concerns. It is important to assist donors in any way possible, so that they know they are important to the blood center and the company.
Here at Incept, we strive to be the best and live by our values. Every time we have the opportunity to make improvements, we go for it.
We have goals to hit every month for each of our clients. In order to hit these goals, our team leads, team captains, and coaches make sure to help our Conversational Marketing Experts (CMEs) as much as possible by listening to their calls and going over a coaching form with them.
There is no magic birthday date that makes a member of a specific generation. One’s experience and sharing of history helps shape a “generational personality” during their formative years, but when generational collisions occur, the results create a lot of confusion – and we are dealing with a lot of this in blood banking.
Showing confidence in a blood donor recruitment phone call can be the difference between getting an appointment or getting hung up on. As a Conversational Marketing Expert (CME), it is essential to follow the Incept Conversational Quality (CQ) guidelines and display confidence throughout a phone call – people who do this tend to be more conversational and are able to build stronger relationships with the donors.
Let’s take a moment and talk about what it means to be an O negative blood donor. As an O negative donor you have a particularly unique opportunity to help people in emergency situations. O negative blood is more in demand and more often in short supply. O negative blood types are also pretty rare – according to the American Red Cross only 7% of the world’s population carries this blood type. Not only are they rare, O negative blood types are also the universal red cell blood donor! This means they can be transfused to almost any patient in need regardless of their blood type.
The world is changing. Our donor mix is changing and the same old marketing methods aren’t working any more. While baby boomers might still be picking up the phone or refrain from fast forwarding through television commercials, millennials are moving at the speed of light, continuously involved in the next big mobile app, social network, or viral cause.
Determining if co-sourcing your blood center’s donor recruitment is right for you can be a very difficult choice. Will it really reduce your overall cost? Can it really improve your overall strategy? Will it ultimately help your blood center operate more efficiently and effectively? All valid and important questions.
Based on 16 years of experience with more than 40 blood center clients, Incept has determined that 11 biggest differences between internal blood donor recruitment and external blood donor recruitment. Read on to see how those differences can drastically effect your bottom line.
On the new Conversational Quality process, one of the important indicators under conversational skills is personalizing the phone call. Personalizing every phone call is important, because it allows you to build a relationship that encourages the donor to donate again. To begin, personalizing a phone call is something that new Conversational Marketing Experts (CMEs) may struggle with, but there are several things you can add to your phone calls that help enhance the donor’s understanding of the blood bank or the importance of their blood donation to the community.
I’ve been a blood banker for about 17 years. For the first 10-12 of those years, I thought this industry just didn’t change. I felt like blood centers were using the same basic practices they had used in the ‘80s and technology wasn’t changing that fast – we still had a bag and a needle. Platelet procedures were kind of archaic, and the name of the game was to collect as much as you could with no real restrictions. Then, kind of like an avalanche, everything started changing.
