Recruiting new donors is always a challenge for blood centers. At Incept, we specialize in helping blood centers bring in more donors, increase repeat donations, and expand their overall blood inventory. How? By creating a targeted, focused multi-touch marketing strategy.
This strategy incorporates organic social posts along with paid digital ads and personalized text outreach. We also often recommend email and phone calls alongside these strategies for maximum effectiveness. Why? Read on to learn more about multi-touch marketing and why it’s a great way for blood centers to drive donor recruitment.
Social media is a great way for blood centers to reach potential donors. But one of the most powerful ways to reach potential donors often goes overlooked – influencer marketing. When done right, influencer partnerships can help you reach a huge audience and do more with your budget. In this blog, we’ll explore how influencer partnerships can help you spread your message and reach more blood donors in an organic, authentic way.
When it comes to contacting previous blood donors to recruit them to donate blood again, the effectiveness of phone outreach remains pivotal. Yet, in a world where donors are increasingly inundated with calls, understanding the nuances of donor behavior is key to optimizing outreach strategies. In this case study, we dive into insights gathered from real-world data to discuss best practices in phone outreach, focusing on when donors stop picking up the phone.
We’re continuing our previous blog post on the 5 best practices adopted by top-performing blood centers for blood donor recruitment and engagement with 5 MORE best practices! The list just kept growing, so we knew we had to bring you another blog post to share all the tips
Keep reading to continue learning tactics that can help improve your recruitment numbers this year.
Digital marketing is a powerful tool for recruiting blood donors. In fact, using a digital-first approach can help you overcome some of the main challenges that prevent new donors from donating at your blood center. Read on, and see how the right digital marketing strategy can help you overcome common pain points and boost recruitment.
I’m often asked if a blood center needs to outsource EVERYTHING in order to get the most out of a partnership with Incept.
The simple answer is absolutely not! We usually hold a half-day needs assessment session with our clients to determine what’s right for them. Here are some tips to start conceptualizing what’s right for you.
Is your blood center struggling to meet goal with your existing donor base? Is your donor base simply not large enough or are you struggling to convince them to take action?
We ran a test for a mid-sized blood center who was struggling with exactly this. We approached the test using an omni-channel approach, first combining tele-recruitment and Facebook strategies that resulted in an 8.2% increase in successful donations.
Companies with omnichannel (integrated touchpoints) customer engagement strategies retain on average 89% of their customers compared to 33% for companies multi-channel (non-integrated touchpoints) customer engagement. But only 14% of organizations say they are currently running coordinated marketing campaigns across all channels.
Internet video will account for 79% of global Internet traffic by 2020. That's less than 3 years away folks. Are you making every effort to integrate this into your marketing strategy now?
This can be tough for blood centers. How are you supposed to know where to start? Video is so expensive - how could you even afford that kind of marketing strategy? Unfortunately, it's more of a question of "when" than "if."
To help you get started, we've put together a list of 4 tips for using video to recruit blood donors:
Each year during National Blood Donor Month, we commit ourselves to raising awareness of the often decreased blood supply during the winter months. This season tends to be a struggle for many blood centers across the country as they compete with holiday activities, snowy road conditions, and seasonal illnesses.
1.39 billion people per month use Facebook, with the average time spent on the social network totally 40 minutes. Blood centers not only need to be using Facebook, but need to be using it in a strategic way to make the greatest impact.
The 2016 AABB Annual Meeting is just around the corner and we are so excited to be attending once again. With more than 5,000 attendees, this is one of the premier meetings for blood center executives from around the world to learn about advances in the practice and standards of transfusion medicine and cellular therapies. There are so many exciting speakers from the blood center industry slated to speak at the event and we cannot wait to jump into those important conversations.
Did you know that Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. If your blood center isn't using Snapchat, you are missing out on a HUGE opportunity.
Not sure how to start, what you should do, or how you should use it? Take a look at the four items below to learn the impact they could have on engaging your donors.
Imagine if you could save three people’s lives by giving up just an hour of your time and one unit of blood. If you are blood donor, that’s exactly what you’re doing. Saving lives doesn’t require a dramatic act of courage or self-sacrifice; a simple blood donation can prove to be the difference between life and death for someone in need of blood.
Determining your cost per donor (CPD) will enable you to compare your blood center's efficiency to a potential co-sourcing partner. This exercise will also help you discover the true cost of generating a unit of blood. We've put together a list of the inputs you need to consider as well as a formula that will help you find your true cost per donor.
Keep reading to get the cost per donor formula!
I often have blood center executives ask me how they'll benefit from co-sourcing. They've typically thought through the reduced cost and increased performance, but many times forget about the extra skills and capacity they'll gain from the right partner.
There are five main skills your blood center can pick up through co-sourcing with the right parter that you probably haven't thought about. Keep reading to find out what!
In March of 2016, the Food and Drug Administration raised the minimum hemoglobin/hematocrit donor eligibility requirement for males. The minimum requirement is now set at 39 percent hematocrit or a hemoglobin of 13 gms.
Each year, June 14th is dedicated to raising awareness of the need for blood donations. Did you know that if only 1% of the population donated, we could meet a nation’s most basic requirements for blood? While that number seems small, our world still struggles to meet this most basic need. There is no substitute for blood, so the only way to get blood is through generous donations from donors.
Billie Johnson will be speaking at the Annual ADRP Conference in Orlando, Florida on May 19th at 8:00AM.
Blood donation eligibility is based on a number of factors. According to theAmerican Red Cross, you can donate blood only once every 56 days. You must also be in good health, weigh at least 110 pounds, and be 17 or older. In some states, 16 year-olds can donate with a parent’s written consent, according to the organization.
At Incept, a new Conversational Marketing Expert (CME) will typically learn how to effectively handle inbound phone calls from blood donors anywhere from a month to a few months after they’ve graduated from training. Inbound phone calls from blood donors are used to allow donors to call in and ask questions or bring up concerns. It is important to assist donors in any way possible, so that they know they are important to the blood center and the company.
Here at Incept, we strive to be the best and live by our values. Every time we have the opportunity to make improvements, we go for it.
We have goals to hit every month for each of our clients. In order to hit these goals, our team leads, team captains, and coaches make sure to help our Conversational Marketing Experts (CMEs) as much as possible by listening to their calls and going over a coaching form with them.
