With spam calling on the rise, it’s more important than ever that your blood donor recruitment team is using the best phone methods to ensure you’re reaching as many donors as possible to schedule them to donate blood. One such method is incorporating Branded Caller ID into outbound voice calls.
In this blog post, let’s chat about the intricacies of Branded Caller ID and its impact on blood donor recruitment campaigns. We'll explore the functionality, integration within recruitment strategies, and tangible effects based on real-world case studies.
Recruiting new donors is always a challenge for blood centers. At Incept, we specialize in helping blood centers bring in more donors, increase repeat donations, and expand their overall blood inventory. How? By creating a targeted, focused multi-touch marketing strategy.
This strategy incorporates organic social posts along with paid digital ads and personalized text outreach. We also often recommend email and phone calls alongside these strategies for maximum effectiveness. Why? Read on to learn more about multi-touch marketing and why it’s a great way for blood centers to drive donor recruitment.
Social media is a great way for blood centers to reach potential donors. But one of the most powerful ways to reach potential donors often goes overlooked – influencer marketing. When done right, influencer partnerships can help you reach a huge audience and do more with your budget. In this blog, we’ll explore how influencer partnerships can help you spread your message and reach more blood donors in an organic, authentic way.
When it comes to contacting previous blood donors to recruit them to donate blood again, the effectiveness of phone outreach remains pivotal. Yet, in a world where donors are increasingly inundated with calls, understanding the nuances of donor behavior is key to optimizing outreach strategies. In this case study, we dive into insights gathered from real-world data to discuss best practices in phone outreach, focusing on when donors stop picking up the phone.
We’re continuing our previous blog post on the 5 best practices adopted by top-performing blood centers for blood donor recruitment and engagement with 5 MORE best practices! The list just kept growing, so we knew we had to bring you another blog post to share all the tips
Keep reading to continue learning tactics that can help improve your recruitment numbers this year.
As with many industries, the way we communicate with our donors needs to change. We can’t keep doing what we’ve always done and expect better or even different results.
Our approach to developing a solid communication strategy begins with a collaborative meeting between recruitment, marketing, and Incept. What we are finding is that so much of our communication is done in silos and we need to begin to break down those barriers and integrate our communication.
This is a great question and probably one of my favorite stories. Before I answer the question though, I think it’s important to understand how Incept, as a company, got started.
In 1993, two brothers who were call center managers for a large non-profit focused call center, set out to start a consulting business that would literally manage telemarketing campaigns on behalf of non-profits, so that the non-profits had experts representing them and could hold call centers to the highest-level integrity and results.
I’m often asked if a blood center needs to outsource EVERYTHING in order to get the most out of a partnership with Incept.
The simple answer is absolutely not! We usually hold a half-day needs assessment session with our clients to determine what’s right for them. Here are some tips to start conceptualizing what’s right for you.
Is your blood center struggling to meet goal with your existing donor base? Is your donor base simply not large enough or are you struggling to convince them to take action?
We ran a test for a mid-sized blood center who was struggling with exactly this. We approached the test using an omni-channel approach, first combining tele-recruitment and Facebook strategies that resulted in an 8.2% increase in successful donations.
Companies with omnichannel (integrated touchpoints) customer engagement strategies retain on average 89% of their customers compared to 33% for companies multi-channel (non-integrated touchpoints) customer engagement. But only 14% of organizations say they are currently running coordinated marketing campaigns across all channels.
Internet video will account for 79% of global Internet traffic by 2020. That's less than 3 years away folks. Are you making every effort to integrate this into your marketing strategy now?
This can be tough for blood centers. How are you supposed to know where to start? Video is so expensive - how could you even afford that kind of marketing strategy? Unfortunately, it's more of a question of "when" than "if."
To help you get started, we've put together a list of 4 tips for using video to recruit blood donors:
Each year during National Blood Donor Month, we commit ourselves to raising awareness of the often decreased blood supply during the winter months. This season tends to be a struggle for many blood centers across the country as they compete with holiday activities, snowy road conditions, and seasonal illnesses.
1.39 billion people per month use Facebook, with the average time spent on the social network totally 40 minutes. Blood centers not only need to be using Facebook, but need to be using it in a strategic way to make the greatest impact.
The 2016 AABB Annual Meeting is just around the corner and we are so excited to be attending once again. With more than 5,000 attendees, this is one of the premier meetings for blood center executives from around the world to learn about advances in the practice and standards of transfusion medicine and cellular therapies. There are so many exciting speakers from the blood center industry slated to speak at the event and we cannot wait to jump into those important conversations.
Did you know that Snapchat reaches 41 percent of all 18 to 34 year-olds in the United States. If your blood center isn't using Snapchat, you are missing out on a HUGE opportunity.
Not sure how to start, what you should do, or how you should use it? Take a look at the four items below to learn the impact they could have on engaging your donors.
Imagine if you could save three people’s lives by giving up just an hour of your time and one unit of blood. If you are blood donor, that’s exactly what you’re doing. Saving lives doesn’t require a dramatic act of courage or self-sacrifice; a simple blood donation can prove to be the difference between life and death for someone in need of blood.
Determining your cost per donor (CPD) will enable you to compare your blood center's efficiency to a potential co-sourcing partner. This exercise will also help you discover the true cost of generating a unit of blood. We've put together a list of the inputs you need to consider as well as a formula that will help you find your true cost per donor.
Keep reading to get the cost per donor formula!
I often have blood center executives ask me how they'll benefit from co-sourcing. They've typically thought through the reduced cost and increased performance, but many times forget about the extra skills and capacity they'll gain from the right partner.
There are five main skills your blood center can pick up through co-sourcing with the right parter that you probably haven't thought about. Keep reading to find out what!
In March of 2016, the Food and Drug Administration raised the minimum hemoglobin/hematocrit donor eligibility requirement for males. The minimum requirement is now set at 39 percent hematocrit or a hemoglobin of 13 gms.
Each year, June 14th is dedicated to raising awareness of the need for blood donations. Did you know that if only 1% of the population donated, we could meet a nation’s most basic requirements for blood? While that number seems small, our world still struggles to meet this most basic need. There is no substitute for blood, so the only way to get blood is through generous donations from donors.
Billie Johnson will be speaking at the Annual ADRP Conference in Orlando, Florida on May 19th at 8:00AM.
