It's time to get creative with direct mail in order to get your donors into your donor centers. Have your DNC donors stopped responding to email and you've all but given up? Have you tried sending post cards to local businesses to recruit new donors? There are so many possibilities with direct mail that other channels simply don't allow for!
We recently did a postcard for one of our clients to donors who are on the Do Not Call list and had a 1.5% successful donation rate from the mailing! These are donors we can’t call, and they are getting our emails in most cases, but are not coming in. We created a post card, sent it out, and immediately had donors walk in, and call in to schedule.
The key is segmentation. Don’t blast everyone. Be deliberate.