Sam Falletta

Chief Executive Officer

Sam Falletta is the CEO of Incept, where he has been responsible for the development and execution of successful customer acquisition and retention strategies for some of the largest brands in the world including Microsoft, Ford, Honda, and the American Red Cross. Under Sam’s leadership, Incept has grown consistently over the last decade and has been recognized as one of the top workplaces in NE Ohio by Workplace Dynamics several times.

In addition to his work at Incept, Sam is active in the community as the founder of TEDxAkron and a board member of several local and national nonprofit organizations.  He is an active speaker on the topics of customer experience and employee engagement.

Sam has also been recognized as a recipient of Smart Business's Smart 50 Award, The University of Akron's Frank L. Simonetti Distinguished Business Alumni Award, named to the 2017 Northeast Ohio 'Who To Watch' list by Smart Business Magazine, the Professional Association of Customer Engagement’s Spirit of Philanthropy and CXE Community Impact Award, Workplace Dynamics Top CEO of a Mid-sized Company, and the Smart Business Spirit of Entrepreneurship Awards, along with several growth awards for Incept.

Sam loves to travel internationally, attend sporting events and concerts, and spend time with his wife and two children at their home in Green, Ohio.

Darren Hudach


Darren is an innovative and entrepreneurial business leader with a proven record of driving profitable growth. His career has been spent leading, growing and scaling businesses across multiple markets.

Darren spent over 12 years at PerkinElmer where he was Vice President of three business units. Darren spent the next 3 years of his career as Chief Operating Officer for Cleveland HeartLab, helping drive a successful exit to Quest Diagnostics. In January, 2018 Darren accepted a role as Chief Growth Officer for Incept. Darren has a unique ability to build high performing teams that drive profitable growth.

Darren holds a M.B.A. (Organizational Leadership) from the University of Findlay and B.S. (Computer Science) from Youngstown State University.

Darren is a lifelong NE Ohio resident that is passionate about his family and his community.


Chuck Baddley

Chief Analytics Officer

Chuck is an experienced analytics and marketing professional who has a passion for simplifying the complexities of data analysis into usable marketing activities that produce results.  After earning degrees in both Finance and Economics, Chuck spent the first 10 years of his career growing his data and marketing expertise by building and managing both Marketing Insights and Campaign Services teams for industry leaders Washington Mutual and American Greetings Interactive. 

Over the past 13 years, Chuck worked on the agency side where he used his expertise and thought leadership to assist numerous clients in leveraging Analytics and Marketing Technology to drive business and marketing growth strategies.

In November of 2016, Chuck proudly joined the Incept team with the shared vision of bringing our clients the promise of Analytics, Simplified, Actionable. 

Chuck is a dedicated husband, father and grandfather. In his spare time he coaches hockey, enjoys time in his garden and is a passionate supporter of causes that promote the well-being of children.


Billie Johnson


With over 20 years of contact center experience, Billie serves Incept’s clients through campaign construction and strategic implementation, and remains involved with every blood center engagement.  She is the chief auditor for all existing blood center clients and prospective client organizations.  Billie presents annually at a host of industry events, and has made herself an invaluable strategic asset for client organizations.  In addition to her hands-on approach to client management, she serves on the American Red Cross Stark and Muskingum County Chapter board, ADRP Marketing and Communications Committee, the InceptGives Charitable Fund Board, and collaborates with the Cesar E. Chavez National Blood Drive initiative and the Safe Blood for Africa research project.  She is a member of AABB and Vistage International.

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Dave Walter


Dave’s journey with Incept began in 1998 by making calls for our business to consumer clients as part of our management trainee program.  He was quickly identified as a leader and began to manage our evening shift.  Much of Dave’s experience came from managing the launch of MSN 8 for Microsoft, numerous customer satisfaction programs in partnership with Ford, General Motors, and Honda, as well as a variety of lead generation and customer acquisition campaigns for both non-profit and for profit clients.  During the early 2000s, Dave was an integral part of growing Incept’s client base.  For the last 12 years he has focused on building company culture and overseeing all aspects of our Operations team, from hiring and training to Quality Control, Human Resources, and Contact Center Results.


James Latsch

VP, Operational Systems

James joined Incept in 2010 as an Analyst with several years of operations and analytics experience with a Fortune 500 company.  He rose through the ranks quickly at Incept, first as the Director of Contact Center Results for the Saves division, Director of Business Intelligence, and finally the VP of Operational Systems in 2016.  In this role, James is responsible for multi-function operational systems – sales and operations planning process, project management, business intelligence, bad puns, etc.  James' ability to translate raw data into actionable tactical and strategic insights for Incept and our clients is rivaled by none.


Allison McConnell

Director, Employee Results

In her eight years as a member of the Incept team, Allison has consistently delivered outstanding results in roles ranging from financial oversight and operational leadership to employee wellness and retention. 

In her current role as Employee Results Director, Allison is applying her breadth of experience to enhance employee satisfaction through a holistic Employee Life Cycle approach encompassing everything from hiring and training to benefits and conversational quality.  Each day, Allison challenges her team and peers to stretch their capabilities and achieve an optimal balance of driving effective outcomes for our clients, our employees, and Incept.  

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Heidi Dougherty

Director, Client Results

Heidi comes to Incept with over 12 years of contact center experience as a Director of Client Services.  Heidi received both her undergraduate and master’s degrees from The University of Akron and since has worked on four presidential fundraising campaigns as well as many other political and nonprofit organizations fundraising campaigns.  While creating calling programs for organizations, Heidi was also at the top of her game with innovative ideas for her programs to be successful. 

In November of 2017, Heidi joined the Incept team with a vision to make client programs as successful as possible and use her skills to create unparalleled results.

Heidi is a die-hard sports fan of her 3 kids.  In her spare time you will find her in the bleachers or on the sideline, she will be the loudest one there!

Allison Legg

Allison Legg

Senior Account Executive

Allison began her career with Incept shortly after college graduation.  From the very first day she proved to be a leader and a strategist.  Her success in the blood center industry has come from identifying client problems and finding sound resolution for them.  Allison is proactive in her approach and exhibits a Whatever it Takes methodology in all that she does.  Allison has managed the American Red Cross, Blood Systems (United Blood Services), the Institute for Transfusion Medicine and several other blood center organizations.  

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Steve Kieffer


Steve started working at Incept in 2007 as one of our leading contact center supervisors.  During that time, he provided operational leadership for our most strategic blood center clients.   In 2014 Steve’s journey brought him to the Client Results team where his years of operational experience have helped him to build successful campaigns for blood centers throughout the South Central and Gulf States region of the country.  Steve is goal driven and most enjoys the collaborative side of taking a client’s vision and motivating and empowering all departments within Incept to reach a common goal.