Many blood centers are struggling to truly integrate their marketing activities. We so often see Facebook, email, SMS, retargeting, and tele-recruitment campaigns built, monitored, and analyzed in silos. But our donors expect more from us.
There are a few questions about source plasma that we get asked often:
Is it possible to increase Source Plasma collections without cannibalizing other programs?
How can I figure it out?
Can you provide some ideas for segments we can market to?
What would such a strategy look like?
What do we do if that’s still not enough?
If you've ever found yourself asking those same questions, you've made it to the right place.
The world is changing. Our donor mix is changing and the same old marketing methods aren't working any more. While baby boomers might still be picking up the phone or refrain from fast forwarding through television commercials, millennials are moving at the speed of light, continuously involved in the next big mobile app, social network, or viral cause.