Many blood centers are struggling to truly integrate their marketing activities. We so often see Facebook, email, SMS, retargeting, and tele-recruitment campaigns built, monitored, and analyzed in silos. But our donors expect more from us.
We have to put more of an emphasis on identifying the channels donors are using and commit to creating an integrated strategy that increases the success of the blood donor recruitment program as a whole, without getting distracted with individual channel results.
WHAT WILL YOU TAKE AWAY?
- The true differences between multi-channel and omni-channel marketing strategies
- A deeper look into how your blood center can more strategically integrate your marketing channels
- Q&A session with leading blood donor recruitment expert, Billie Johnson.