Shifting Recruitment Strategy For Younger Donors
We've been experiencing some pretty significant shifts in donor recruitment over the last several years, accelerated with the pressures of the pandemic. With frequent, changing legislation around phone calls and shifts in donor behavior, how do we adjust our approach to effectively engage donors through the channels they want to engage in?
What Will You Learn In The Presentation?
In this short virtual session, one of Incept’s lead strategists of digital blood donor recruitment shares:
An overview of some of the pressures impacting donor engagement
A data-driven approach to recruitment
Two client stories of campaign shifts that we’ve used to engage the younger donor demographic
Fill out the form below to Access the virtual presenation:
About Incept
Incept’s donor-centric, data-driven approach helps deliver the right message, using the right platform, to the right donor, at the right time, helping improve the outcome of donor interactions and create a consistent and predictable daily inventory that matches our client’s needs.
We help our clients solve their donor experience challenges—no matter how large or small, how complex or unique. We don’t settle for merely reaching business goals. Our leadership, talent, and culture are designed to deliver continuous improvement and business transformation.
HOW DOES PARTNERING WITH INCEPT IMPACT YOUR BLOOD CENTER?
We’ve shaped a different future for donor recruitment that’s no longer based on a one-size-fits-all tele-recruitment approach, but rather a multi-channel strategy that engages donors where they want to be engaged.
We have a client coalition of more than 20 blood centers that we’re able to test and scale our multi-channel learnings with, helping us solve donor recruitment challenges quickly and apply unique industry learnings across our campaigns to drive in more blood donations for each of our clients.
We price our blood donor recruitment per productive donor, meaning you only pay when we're successful. This includes tele-recruitment and expands to 6+ channels at no additional cost. Channels include text, Facebook, Instagram, Snapchat, Twitter, and more - all for the same price.
Ultimately, we help our clients create a consistent and predictable daily inventory that matches their needs.