Blood Donor Recruitment
Amanda Cowgill
What Is Branded Caller ID And How Does It ...

With spam calling on the rise, it’s more important than ever that your blood donor recruitment team is using the best phone methods to ensure you’re reaching as many donors as possible to schedule them to donate blood. One such method is incorporating Branded Caller ID into outbound voice calls. 

In this blog post, let’s chat about the intricacies of Branded Caller ID and its impact on blood donor recruitment campaigns. We'll explore the functionality, integration within recruitment strategies, and tangible effects based on real-world case studies. 

What Is Branded Caller ID And How Does It Impact Blood Donor Recruitment Campaigns?
Blood Donor Recruitment
Amanda Cowgill
How Does a Multi-Touch Strategy Work For Blood ...

Recruiting new donors is always a challenge for blood centers. At Incept, we specialize in helping blood centers bring in more donors, increase repeat donations, and expand their overall blood inventory. How? By creating a targeted, focused multi-touch marketing strategy.

This strategy incorporates organic social posts along with paid digital ads and personalized text outreach. We also often recommend email and phone calls alongside these strategies for maximum effectiveness. Why? Read on to learn more about multi-touch marketing and why it’s a great way for blood centers to drive donor recruitment.

How Does a Multi-Touch Strategy Work For Blood Centers?
Blood Donor Recruitment
Amanda Cowgill
What Are The Benefits Of Influencer Marketing ...

Social media is a great way for blood centers to reach potential donors. But one of the most powerful ways to reach potential donors often goes overlooked – influencer marketing. When done right, influencer partnerships can help you reach a huge audience and do more with your budget. In this blog, we’ll explore how influencer partnerships can help you spread your message and reach more blood donors in an organic, authentic way.

What Are The Benefits Of Influencer Marketing For Blood Donation?
Blood Donor Recruitment
Incept Corp
CASE STUDY: When Do People Stop Picking Up The ...

When it comes to contacting previous blood donors to recruit them to donate blood again, the effectiveness of phone outreach remains pivotal. Yet, in a world where donors are increasingly inundated with calls, understanding the nuances of donor behavior is key to optimizing outreach strategies. In this case study, we dive into insights gathered from real-world data to discuss best practices in phone outreach, focusing on when donors stop picking up the phone.

CASE STUDY: When Do People Stop Picking Up The Phone In A Blood Donor Recruitment Campaign?
Blood Donor Recruitment
Amanda Cowgill
5 (More) Best Practices Adopted by ...

We’re continuing our previous blog post on the 5 best practices adopted by top-performing blood centers for blood donor recruitment and engagement with 5 MORE best practices! The list just kept growing, so we knew we had to bring you another blog post to share all the tips

Keep reading to continue learning tactics that can help improve your recruitment numbers this year.

5 (More) Best Practices Adopted by Top-Performing Blood Centers for Blood Donor Recruitment and Engagement

What Is Branded Caller ID And How Does It Impact Blood Donor Recruitment Campaigns?

What Is Branded Caller ID And How Does It Impact Blood Donor Recruitment Campaigns?

With spam calling on the rise, it’s more important than ever that your blood donor recruitment team is using the best phone methods to ensure you’re reaching as many donors as possible to schedule them to donate blood. One such method is incorporating Branded Caller ID into outbound voice calls. 

In this blog post, let’s chat about the intricacies of Branded Caller ID and its impact on blood donor recruitment campaigns. We'll explore the functionality, integration within recruitment strategies, and tangible effects based on real-world case studies. 

Why Use Paid Search Over Social Media Ads When Targeting Senior Care Patients?

Why Use Paid Search Over Social Media Ads When Targeting Senior Care Patients?

Social media is a powerful tool for reaching older adults and their caregivers. If you run a senior care organization, we highly recommend implementing a social media strategy to reach more potential residents. 

But while it’s a great tool, social media works best as part of a “multi-touch” strategy that includes other marketing tools – including paid search ads. 

In this blog, we’ll take a look at the benefits of paid search for elderly care organizations. Why use paid search? And when is it a better option compared to social media ads? Let’s get into it.

How Does a Multi-Touch Strategy Work For Blood Centers?

How Does a Multi-Touch Strategy Work For Blood Centers?

Recruiting new donors is always a challenge for blood centers. At Incept, we specialize in helping blood centers bring in more donors, increase repeat donations, and expand their overall blood inventory. How? By creating a targeted, focused multi-touch marketing strategy.

This strategy incorporates organic social posts along with paid digital ads and personalized text outreach. We also often recommend email and phone calls alongside these strategies for maximum effectiveness. Why? Read on to learn more about multi-touch marketing and why it’s a great way for blood centers to drive donor recruitment.

What Are The Benefits Of Influencer Marketing For Blood Donation?

What Are The Benefits Of Influencer Marketing For Blood Donation?

Social media is a great way for blood centers to reach potential donors. But one of the most powerful ways to reach potential donors often goes overlooked – influencer marketing. When done right, influencer partnerships can help you reach a huge audience and do more with your budget. In this blog, we’ll explore how influencer partnerships can help you spread your message and reach more blood donors in an organic, authentic way.

Why Senior Care Organizations Should Prioritize Patient Satisfaction Surveys To Improve Your Word Of Mouth Referrals

Why Senior Care Organizations Should Prioritize Patient Satisfaction Surveys To Improve Your Word Of Mouth Referrals

When it comes to gaining new patients at senior care facilities and skilled nursing facilities, word of mouth is still king. According to NIC MAP Vision, 70% of all leads come from hospitals, doctors, home care agencies, and other professional organizations.

Residents, their family, and their caregivers may also refer others to your facility, particularly if they have a positive experience. So for obvious reasons, it’s important to take steps to improve the overall patient experience and get more referrals. But how can you do this? It’s simple – start prioritizing patient satisfaction surveys.

CASE STUDY: When Do People Stop Picking Up The Phone In A Blood Donor Recruitment Campaign?

CASE STUDY: When Do People Stop Picking Up The Phone In A Blood Donor Recruitment Campaign?

When it comes to contacting previous blood donors to recruit them to donate blood again, the effectiveness of phone outreach remains pivotal. Yet, in a world where donors are increasingly inundated with calls, understanding the nuances of donor behavior is key to optimizing outreach strategies. In this case study, we dive into insights gathered from real-world data to discuss best practices in phone outreach, focusing on when donors stop picking up the phone.

How Do Personalized Messages and Targeted Advertising Improve Elderly Care Patient Recruitment Campaigns?

How Do Personalized Messages and Targeted Advertising Improve Elderly Care Patient Recruitment Campaigns?

As the healthcare landscape evolves, so do the methods through which elderly care and senior living organizations connect with potential patients. When it comes to communication, digital channels take priority, which has led to personalized messaging and targeted marketing campaigns becoming indispensable tools in recruiting elderly care patients. But what exactly is their impact on conversion rates, and why are they so crucial? Let's dive deeper into this topic to understand the dynamics at play.

Best Blood Donor Recruitment Social Media Posts in March

We’re back with another list of top blood donation social media posts! This one recaps our favorite posts from March…can you believe how fast this year is going? We can’t either.

Working on social media campaigns allows our team to see all the good (and the bad, but we’re here to focus on the good!) social media posts, so we want to keep sharing them to help spark any ideas for your blood center’s marketing team.



OneBlood

OneBlood played into the “choose your date night” trend and we loved how it turned out. This type of content is also UGC, and is a style of content we strongly encourage! It looks very authentic and increases the trust factor in the blood center since there are everyday people advocating for donating blood there.


Central California Blood Center

They are on a roll with the Tiktok trends! We find this trend so funny, and it’s something your blood center can easily do in your center!


Versiti Blood Center of Wisconsin

This Facebook reel had our whole team laughing. It’s super cute and a lighthearted way to incorporate our furry friends into encouraging people to donate blood. Plus those bandanas are adorable!


Vitalant

With everyone talking about the eclipse, we were excited to see that Vitalant created a promotion for eclipse glasses and a tshirt and posted this Instagram reel. We loved that he uses some humor with the “moonburn” too


Blood Assurance

With most (if not all) blood centers focusing on bringing in younger donors, we loved that Blood Assurance partnered with Chattanooga University and used, what appear to be, college students in their reel to help appeal to the younger crowd. The Mario music (a nod to their promotion) adds a lighthearted and playful contrast to the many serious donation need posts we constantly see.


Lifeshare Blood Center

Another Tiktok trend! It’s crazy how such a simple post can generate 65,000 views! We love that it plays into what’s trending on the platform while also educating donors on how long they have to wait before donating blood again.


Lifesouth Community Blood Center

We always encourage recognizing your blood donors and showing your appreciation for their life-saving gift and this simple video does just that along with possibly inspiring those who are on the fence about donating blood!


Here’s to another great month of engaging with donors on social media. We hope that this list gives your team ideas on how you can engage current and future blood donors in your area!

How Can Blood Centers Improve Outbound Call Deliverability?

How Can Blood Centers Improve Outbound Call Deliverability?

With less and less people answering the phone compared to several years ago, it’s more imperative to focus on ensuring outbound calls are delivered to the intended recipient with a proper business name label. It’s also equally essential to ensure that spam labeling and blocking are minimized, as well as maintaining compliance against DNC, TCPA and other relevant compliance requirements.  This blog details call deliverability tactics that can help increase contact rate with blood donors, ultimately increasing your blood donations.

5 (More) Best Practices Adopted by Top-Performing Blood Centers for Blood Donor Recruitment and Engagement

5 (More) Best Practices Adopted by Top-Performing Blood Centers for Blood Donor Recruitment and Engagement

We’re continuing our previous blog post on the 5 best practices adopted by top-performing blood centers for blood donor recruitment and engagement with 5 MORE best practices! The list just kept growing, so we knew we had to bring you another blog post to share all the tips

Keep reading to continue learning tactics that can help improve your recruitment numbers this year.

How Digital Marketing Helps Overcome Challenges In Donor Recruitment

How Digital Marketing Helps Overcome Challenges In Donor Recruitment

Digital marketing is a powerful tool for recruiting blood donors. In fact, using a digital-first approach can help you overcome some of the main challenges that prevent new donors from donating at your blood center. Read on, and see how the right digital marketing strategy can help you overcome common pain points and boost recruitment.

5 Best Practices Adopted by Top-Performing Blood Centers for Blood Donor Recruitment and Engagement

5 Best Practices Adopted by Top-Performing Blood Centers for Blood Donor Recruitment and Engagement

With our years of experience in the blood donor recruitment space, we've seen our fair share of successful campaigns and those that could have used some improvement. So, we’ve meticulously analyzed what works best in engaging donors and fostering lasting connections within communities in order to help your blood center connect with more blood donors this year.. 

Let's dive into the lessons learned from our extensive experience and the best practices that have consistently yielded remarkable results in donor recruitment and engagement.

Success Stories: How Blood Centers Are Recruiting Gen Z Blood Donors

Success Stories: How Blood Centers Are Recruiting Gen Z Blood Donors

In the ever-evolving landscape of healthcare, one thing remains unchanged—the constant need for blood donations. However, as blood donors begin to age out of being able to donate and times change, so must the methods used to connect with potential donors. In this digital age, blood centers are faced with the challenge of engaging younger generations, namely Gen Z and millennials, to encourage them to give blood.

Understanding the unique characteristics and preferences of this tech-savvy and socially conscious age group is crucial for blood centers to ensure a sustainable and robust supply of blood. This blog explores the innovative strategies employed by blood centers to bridge the gap and captivate the attention of Gen Zers. 

How Can Blood Centers Attract More Gen Z Donors?

How Can Blood Centers Attract More Gen Z Donors?

Blood donations compete with so many other ways to give back to the community, and is one of very few ways to literally save a life (or even up to three). We also know that Gen Z is a generation that values purpose and social causes. So why is it so difficult to get Gen Z donors to donate blood? In this blog we’ll talk about the different types of donors and what your blood center can do to relate to and encourage more Gen Zers to donate blood.

What Are the Differences Between Snapchat and Tiktok For Blood Donor Recruitment On Social Media?

What Are the Differences Between Snapchat and Tiktok For Blood Donor Recruitment On Social Media?

In the fast-paced world of social media, reaching out to potential blood donors from the Gen Z and millennial demographics requires strategic and engaging campaigns. We’ve already talked about how social media is great for engaging people to donate blood and wanted to dig in a bit deeper on two platforms to compare them for you.

Two of those platforms that have been proven effective for blood donor recruitment are Snapchat and TikTok. When it comes to ad creation on both platforms, you might find yourself stumped trying to figure out which to prioritize. In this blog post, we’ll discuss the key differences between using Snapchat and Tiktok for blood donor outreach on social media so you can make the most informed choice.

We previously shared a blog post comparing Snapchat and Facebook that you can read here if you’re interested in seeing how campaigns are handled on Facebook.

Is Social Media Marketing More Effective Than Traditional Media For Recruiting Blood Donors?

Is Social Media Marketing More Effective Than Traditional Media For Recruiting Blood Donors?

Donor recruitment is always a top priority at blood centers. But you only have so much money to spend on your marketing and advertising campaigns. Should you focus on traditional media like billboards or radio ads, or turn to digital campaigns like social media marketing?

You may call us biased, but at Incept Saves, we believe in the power of digital marketing for blood centers. Using social media and a digital-first strategy can help you bring in more donors and do more with your budget. Let’s get into the details and discuss why targeting social media is more effective than using traditional media to recruit new blood donors.

What Are The Differences Between Using Facebook And Snapchat For Blood Donor Recruitment?

What Are The Differences Between Using Facebook And Snapchat For Blood Donor Recruitment?

When planning how you will recruit new blood donors (especially younger donors), social media is a given when it comes to strategy. Two great platforms we always recommend are Facebook and Snapchat because we’ve seen great success for our clients and know they’ll work for other blood centers too!

We have other blog posts sharing the benefits and why you should already be on these platforms (like this blog sharing how Snapchat brings in younger donors), but this blog will just be sharing the differences between Facebook and Snapchat so you have all the information needed to prioritize social media campaigns.

Best Blood Donor Recruitment Social Media Posts in February

Best Blood Donor Recruitment Social Media Posts in February

Social media is our jam, so we love to look at all the great ads that different blood centers are creating. There was so much creativity in February that we wanted to make a blog post sharing our favorite blood donor recruitment social media posts.

Take a scroll and see if any of these organic posts or paid ads inspire you to create something new for your blood center!

Which Platforms Are Best To Encourage Gen Z to Donate Blood?

Which Platforms Are Best To Encourage Gen Z to Donate Blood?

If you're struggling to attract younger donors to your blood donation center, social media may be the solution. The average person spends 151 minutes per day on social media – up from just 104 minutes in 2014. When it comes to Gen Z, the numbers are even higher. 35% of Gen Zers report spending 4+ hours on social media per day. 

But when you’re building your social media marketing strategy, it’s important to make sure you’re targeting the right social media platforms. Let's get into it, discuss the top social media platforms among Gen Z, and provide some tips on how to develop an effective blood donation marketing strategy.

How Does Social Media Help Encourage Blood Donations?

How Does Social Media Help Encourage Blood Donations?

According to a recent study by America’s Blood Centers and ADRP, blood donations dropped quite a bit in the period between 2019 and 2021. This was particularly true for younger donors, with donations from 16-18-year olds dropping by 61% and donations from donors under 25 dropping by 32%.

There’s no single solution to the blood supply shortage. But if you’re struggling to recruit new donors, social media may be a great solution. With the right approach, social media helps blood centers overcome many of the common roadblocks to donor recruitment. Read on, and see how the right social strategy can encourage more blood donations for your organization. 

Are you ready to learn more about Incept’s blood donor recruitment services?