Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Heidi Dougherty, Incept's Director of Client Results.

Have you noticed that your donors haven't been as willing to answer the phone recently? You're using the same tele-recruitment strategy that you've used for years and yet your contact rate has dropped off at an alarming rate. What gives?

Here are 4 reasons for decreased contact rates that we're seeing in the marketplace and an idea about how to combat it:

The 56th America's Blood Center Annual Meeting is the premier place for blood community leaders to experience peer-to-peer collaboration and networking, exclusive educational events, and the opportunity to hear about the latest trends impacting work of community blood centers.  The meeting will be taking place in Scottsdale, Arizona, March 17-19.  

Everyone is different and may like/dislike channels for various reasons. My mom prefers the phone, I prefer Facebook, and my daughter prefers Instagram.  Our job as marketers and blood donor recruiters is to understand which donors prefer which channels for each type of engagement so we can speak more relevantly to them.

Today, we're specifically going to look at DNC donors - those that have asked to be placed on the Do Not Call list. 

On Saturday, March 3, 2018, at Bloodworks Northwest, Mr. Hungerschafer is scheduled to give his 800th life-giving blood/platelet donation! This marvelous achievement will add to his current World Record in blood donation.