Each year Incept engages with blood centers across the nation to ensure safe blood supplies throughout the holiday season.  Inactive donor lists are released, new ideas are tested out, and promotions soar.  One advantage is that Incept gets to hear about all the different things non-profits try during the season to increase both blood and financial donations so we thought we’d share a unique idea.

Every year blood donations decrease over the holidays largely due to the hustle and bustle of the season.  Donors spend a considerable amount of time out shopping for the perfect gift for loved ones and time is at a premium for everyone!  It is estimated that Americans spend an average of 15 hours each shopping and 4 hours wrapping!

The 56th America's Blood Centers Summer Meeting is coming up next week in Montreal, QC! As with all ABC meetings, this is a premier place for blood community leaders to experience peer-to-peer collaboration and networking, exclusive educational events, and the opportunity to hear about the latest trends impacting work of community blood centers.

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Steve Kieffer, Incept'sSenior Account Executive.

Recruiting blood donors on Facebook is a key part of many blood centers' marketing mix. With 1 billion daily active users, it's likely the best place to attract, engage, and convert a broad range or precisely targeted donors.  

We've partnered with several blood centers to launch new Facebook campaigns with the goal of recruiting more blood donors in a way that's less intrusive than telerecruitment calls and at a lower cost per acquisition. This journey has been one of great learning and we want to share it with you. 

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Sarah Nelson, Incept's Marketing Manager.