Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Steve Kieffer, Incept'sSenior Account Executive.

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Sarah Nelson, Incept's Marketing Manager.

On May 11, 2018, James Harrison gave his 1,173rd and final blood donation, a habit he committed to for the last 60 years.

Known as "The Man With the Golden Arm," Harrison's blood contains a rare antibody that is used as a component of a lifesaving medication called Anti-D, used to protect unborn babies from potentially deadly blood incompatible with their pregnant mothers. 

TV spots, Facebook posts, tele-recruitment... oh my! You're trying to be channel agnostic and engage your donors in every way possible to try and hit goal and save lives in your community. 

But what's driving your blood donors to schedule an appointment at your blood center? What's driving them to keep that appointment? The most effective blood center marketing teams are using marketing attribution techniques to determine which channels (or which mixture of channels) are driving in blood donations.