TV spots, Facebook posts, tele-recruitment... oh my! You're trying to be channel agnostic and engage your donors in every way possible to try and hit goal and save lives in your community. 

But what's driving your blood donors to schedule an appointment at your blood center? What's driving them to keep that appointment? The most effective blood center marketing teams are using marketing attribution techniques to determine which channels (or which mixture of channels) are driving in blood donations.  

The 2018 ADRP Conference & Expo is coming up next week! This is a fabulous conference for blood donor recruitment community leaders to experience peer-to-peer collaboration and networking, exclusive educational sessions, and the opportunity to hear about the latest trends impacting the blood donor recruitment industry.  The conference will be taking place in Dallas, Texas between May 9th and 11th. 

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Dave Walter, Incept's Vice President of Operations.

Incept is a place where relationships matter. We're a creative, diverse, and engaging community uniting more than 200 team members with Fortune 500 companies, blood centers, and B2B sales teams across the United States and we want to share some of the stories from the people that make this team great every day.

Today we bring you Heidi Dougherty, Incept's Director of Client Results.

Have you noticed that your donors haven't been as willing to answer the phone recently? You're using the same tele-recruitment strategy that you've used for years and yet your contact rate has dropped off at an alarming rate. What gives?

Here are 4 reasons for decreased contact rates that we're seeing in the marketplace and an idea about how to combat it: