According to America’s Blood Centers, only about 3% of the American population donates blood every year. And today, Generation Z has overtaken Millennials to become 32% of the worldwide population.
What does that mean? It means that, as time goes on, it will be important for Gen Z to begin donating blood, both in the United States and worldwide. This is particularly true since many people from the “Baby Boomer” generation have entered old age, and they are currently the largest per capita blood donor group.
But what can you do to motivate younger people to donate blood? Whether you’re running your own blood drive or you’re just passionate about helping others donate blood to those in need, here are a few ideas from Incept.
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1. Highlight The Impact Of Their Donation
Gen Z is all about altruism. According to many researchers, younger Gen Z people are passionate about making a difference in the world – with passions including pursuing social justice, preventing climate change, promoting equality, and more.
This is a key point to target if you're looking to motivate Gen Z to donate blood. If you can promote the positive difference that their donation can make, you can make donating blood much more appealing. Highlighting benefits such as saving lives, supporting medical research, and helping those in need is a surefire way to get more Gen Z people to sign up for your blood drive!
2. Use Social Media And Digital Communication
Screens are everywhere these days. Whether you think that’s a good or a bad thing, the fact of the matter is that Gen Z are particularly active online, especially on social media. The average Gen Z’er spends about half of their waking hours on a screen.
So use this to your benefit! By incorporating social media and digital communication into your strategy, you can spread the word about the importance of blood donation, and help young people become more involved.
Use social media and digital communication: Gen Z is a generation that is very active on social media and digital platforms. Consider using these channels to spread the message about the importance of blood donation and to encourage young people to get involved.
3. Connect With Influencers To Spread The Word
Along with their high screen time, Gen Z and other young people are often influenced by social media personalities like YouTubers, Twitch streamers, TikTok stars, Instagram influencers, bloggers, and other influencers.
That means that connecting with influencers – particularly Gen Z influencers – can be a powerful way to spread the word about blood donation. Influencers have tons of followers and a wide organic reach. If you can get some influencers to spread the word about the importance of giving blood, they could potentially reach millions of followers and encourage them to get involved.
4. Offer Incentives For Blood Donation
Blood donation is a great thing, and the motivation to give blood should be motivated by altruism, and a true desire to help others. But it can sometimes take a bit of encouragement to get people to actually show up and donate blood. Some small incentives can help with this – not only for Gen Z, but for people of any age.
A small reward like a $5 gift card, a movie ticket, a free meal at a local restaurant, or some other incentive may help bring in more donations. And by working with local businesses or organizations, you may be able to get discounts on these incentives, or even get them for free as a donation.
5. Make Blood Donation Easy And Convenient
Gen Z expects a certain level of convenience. After all, they live busy lifestyles, grew up with smartphones, and have always been able to do things like book appointments or order items online. That’s why you should do your best to make blood donation easy and convenient.
For example, allowing donations to be set up with an online appointment system will boost the number of Gen Z’ers who donate. And you can also set up blood donation drives on college campuses, near student housing, and in other areas where young people can donate their blood quickly, easily, and conveniently.
Use These Tips To Bring In More Blood Donations From The Younger Generation
If you’ve noticed that you’re having trouble getting younger people to donate blood, these tips are sure to help you bring in Gen Z, get more donations, and save more lives. We hope these insights from Incept have been helpful! Marketing and customer service are our specialties, but blood donation is our passion.
Be sure to check out our blog for more marketing and customer service insights, or contact us now if you think your organization could benefit from Incept’s portfolio of outsourced marketing and CX solutions.