Do you answer unknown phone calls or do you block them? I will usually ignore all unknown phone calls. But, sometimes, those “unknown” calls are from blood donation centers that need your help to save lives. If you have ignored or blocked these calls in the past, you might be missing out on the opportunity to give back to your community. So, how does your company attract donors that don’t always answer the phone? The answer is social media. We have three design tools that can help your company recruit blood donors through social media platforms.
Want to learn about effective strategies for call blocking? Read this!
Canva Pro
Canva is an easy design tool to use that helps your team create visually appealing advertisements for social media platforms. Your team can create postcards, business cards, infographics, and many more designs. This design tool can reach those donors that don’t answer the phone by creating donation-related content to drive in more credit shows (or blood donations). Furthermore, having the skills to create great visuals will help to increase your audience engagement. For example, tweets with images can get up to 5x times the engagement, and articles with visuals get 94 percent more views. (Brightedge)
So, when your team is looking to increase engagement and create awesome visual advertisements, a good option to turn to is Canva. Canva is a great tool for your marketing team because it is free to use (unless you decide to use Canva Pro), it has multiple designs and fonts to choose from, and there is no experience required to design on the platform. Here is an example of how Incept uses Canva to recruit blood donors online:
Want to see our top ad themes on Facebook using Canva? Read more here.
Adobe Creative Cloud
The next tool we suggest for your business is Adobe. If your team has never used Adobe before, it may seem a little overwhelming. But, there are online classes (paid or free) that your marketers can learn from to create designs to use in your advertising strategies. Adobe Creative Cloud is a must for digital marketers to learn because it is a good creative skill to learn, and it helps to boost project success and job performance. Using Adobe tools allows your company to look professional and branded with designs that stand out.
The programs in the Adobe Creative Cloud give your marketers opportunities to ‘wow’ the prospective donor with good designs that resonate with what your team is trying to get donors to do, give blood. To conclude, Adobe is an awesome program to use because it gives your marketing team consistency across disciplines whether that be animation skills to video editing skills, it is a vector-based program (which gives your team resizing capabilities), and your designs never lose image quality.
Related Post: 5 Things We’ve Learned About Recruiting Blood Donors on Facebook.
Promo
Lastly, we would suggest that your marketers learn to use Promo. If your team is not ready to dive into Adobe just yet, Promo is an easy solution. Promo is a simple design tool to help create, design, and advertise videos on digital platforms. This design tool will help to ease your team into video editing, and the design platform gives your marketers a variety of tools to choose from when they are creating. Promo gives your team over 2,000 stock videos, over 2 million choices in audio, multiple fonts and colors that they can choose from, and your marketers can resize videos for specific social media platforms with ease. Also, Incept has seen great engagement with video advertisements on our clients’ Facebook Ads Manager. For example, one study on video vs. image advertisements found that videos drive more clicks over images when using Facebook ads, and it has shown 20 to 30% more conversions when utilizing video over images. (DataBox)
Therefore, if your company is looking to diversify its feed with a combination of image and video advertisements on your social platforms, your team should dive into Promo. Your marketers can learn how to do video editing in less than a week, and they can create fun and creative videos to help recruit prospective donors into a blood donation appointment. Promo is a great tool to use because it is user-friendly, easy to use, and has extra tools, such as a social media calendar feature that allows your business to schedule and pre-plan promotional videos and advertisements that sync with your team’s email calendars.
It can be hard trying to reach donors on the phone for blood donations, but we have tools that work to help bring in those donors and help out surrounding communities. Canva Pro, Adobe Creative Cloud, and Promo are just a few tools that have led to our success in recruiting donors on digital platforms, and they can help your team build visually attractive and inspiring advertisements.
And finally, the most important thing to remember is that your team will be able to create inspiring, urgent, stat-based, or donor-based videos that will help to attract those hard-to-reach donors on digital platforms.