What if... A message about the safety and security that comes from a backup plan

What if... A message about the safety and security that comes from a backup plan

Hey everyone!  I just wanted to write you a quick note because lately this has been a hot topic.  Blood centers are inquiring about engaging with Incept, in the event of an outage or disaster, to have us “on the ready”.  For the few that have picked up the phone and called us, let’s be honest, they each had a major event (power outage, flood, phone system issue) that left them without the ability to call their donors for several days.  So they called Incept to see if we could help.

What is the best approach for developing a donor communication strategy?

What is the best approach for developing a donor communication strategy?

As with many industries, the way we communicate with our donors needs to change.  We can’t keep doing what we’ve always done and expect better or even different results.

Our approach to developing a solid communication strategy begins with a collaborative meeting between recruitment, marketing, and Incept.  What we are finding is that so much of our communication is done in silos and we need to begin to break down those barriers and integrate our communication.

So, how does a call center even get into the blood banking business?

So, how does a call center even get into the blood banking business?

This is a great question and probably one of my favorite stories.  Before I answer the question though, I think it’s important to understand how Incept, as a company, got started.

In 1993, two brothers who were call center managers for a large non-profit focused call center, set out to start a consulting business that would literally manage telemarketing campaigns on behalf of non-profits, so that the non-profits had experts representing them and could hold call centers to the highest-level integrity and results. 

Case Study: Facebook's Impact On Blood Donor Recruitment

Case Study: Facebook's Impact On Blood Donor Recruitment

Is your blood center struggling to meet goal with your existing donor base? Is your donor base simply not large enough or are you struggling to convince them to take action?

We ran a test for a mid-sized blood center who was struggling with exactly this.  We approached the test using an omni-channel approach, first combining tele-recruitment and Facebook strategies that resulted in an 8.2% increase in successful donations.

4 Tips For Using Video To Recruit Blood Donors

4 Tips For Using Video To Recruit Blood Donors

Internet video will account for 79% of global Internet traffic by 2020. That's less than 3 years away folks. Are you making every effort to integrate this into your marketing strategy now?

This can be tough for blood centers. How are you supposed to know where to start? Video is so expensive - how could you even afford that kind of marketing strategy? Unfortunately, it's more of a question of "when" than "if."

To help you get started, we've put together a list of 4 tips for using video to recruit blood donors:

Come See Us At The 2016 AABB Annual Meeting

Come See Us At The 2016 AABB Annual Meeting

The 2016 AABB Annual Meeting is just around the corner and we are so excited to be attending once again.  With more than 5,000 attendees, this is one of the premier meetings for blood center executives from around the world to learn about advances in the practice and standards of transfusion medicine and cellular therapies. There are so many exciting speakers from the blood center industry slated to speak at the event and we cannot wait to jump into those important conversations. 

Blood Donation: The Easy Way to Save Lives

Blood Donation: The Easy Way to Save Lives

Imagine if you could save three people’s lives by giving up just an hour of your time and one unit of blood. If you are blood donor, that’s exactly what you’re doing. Saving lives doesn’t require a dramatic act of courage or self-sacrifice; a simple blood donation can prove to be the difference between life and death for someone in need of blood. 

How Do I Figure Out My Cost Per Donor?

How Do I Figure Out My Cost Per Donor?

Determining your cost per donor (CPD) will enable you to compare your blood center's efficiency to a potential co-sourcing partner.  This exercise will also help you discover the true cost of generating a unit of blood. We've put together a list of the inputs you need to consider as well as a formula that will help you find your true cost per donor. 

Keep reading to get the cost per donor formula!

How Will I Benefit From Co-sourcing?

How Will I Benefit From Co-sourcing?

I often have blood center executives ask me how they'll benefit from co-sourcing. They've typically thought through the reduced cost and increased performance, but many times forget about the extra skills and capacity they'll gain from the right partner. 

There are five main skills your blood center can pick up through co-sourcing with the right parter that you probably haven't thought about.  Keep reading to find out what!

World Blood Donor Day 2016

World Blood Donor Day 2016

Each year, June 14th is dedicated to raising awareness of the need for blood donations. Did you know that if only 1% of the population donated, we could meet a nation’s most basic requirements for blood? While that number seems small, our world still struggles to meet this most basic need. There is no substitute for blood, so the only way to get blood is through generous donations from donors.