With spam calling on the rise, it’s more important than ever that your blood donor recruitment team is using the best phone methods to ensure you’re reaching as many donors as possible to schedule them to donate blood. One such method is incorporating Branded Caller ID into outbound voice calls.
In this blog post, let’s chat about the intricacies of Branded Caller ID and its impact on blood donor recruitment campaigns. We'll explore the functionality, integration within recruitment strategies, and tangible effects based on real-world case studies.
What is Branded Caller ID?
Branded Caller ID refers to a feature used in outbound voice calls where the call on a donor's phone displays not just the number of the caller but also the name (up to 32 characters in most instances), potentially the logo of the blood center, and possibly other details of the call.
This service goes beyond the traditional Caller ID, which typically shows only the phone number or name of the caller, by adding a visual and informational component to the caller identification process. It's intended to increase transparency, reduce the likelihood of calls being ignored or marked as spam, and improve donor engagement by letting recipients know who is calling and why before they answer.
Impact on Blood Donor Recruitment
So now we know what exactly Branded Caller ID is, but should your blood donor recruitment team use it? You might be surprised by how this calling campaign addition can have an impact on donor recruitment.
1. Why should a donor recruitment team consider branded caller ID capabilities?
Your team can use this in conjunction, not in place of, an overall outbound call deliverability strategy which includes call reputation monitoring, remediation (spam labeling), and best practices around caller ID number usage – volume and rotation.
It’s important to note that old landline caller ID technology (CNAM) rarely works on cell phones – less than 10% will get any name display – only phone number
2. Non-negligible cost to utilize the branded caller ID technology
Because Branded Caller ID isn’t a standalone product, your recruitment team needs to use this as part of a more robust and tested donor telerecruitment strategy
Cost is something that needs to be considered as well since usually a client is billed per dial attempt and not per answered call (due to the Branded Caller ID being visible regardless of call answer or not)
3. With case studies we have run with blood centers we have seen:
Decreases overall live contact per dial ratio – with more transparent display, donors may be actively screening calls
Increases appointment rate per connected call – with donor making informed decision to answer, more likely to have answered with intention of making donation again
Because we have seen the positive impacts that Branded Caller ID can have on a voice campaign, this is a tactic we recommend our clients employ. Even if the person on the other end of the line doesn’t answer, you’ve still built that brand awareness around your blood center - and if you don’t over-call your donors, that awareness is met with positive feelings!
Want to learn more about Branded Caller ID? Simply contact us here and we’ll get back to you within a business day to help you!