Do you answer unknown phone calls or do you block them? I will usually ignore all unknown phone calls. But, sometimes, those “unknown” calls are from blood donation centers that need your help to save lives. If you have ignored or blocked these calls in the past, you might be missing out on the opportunity to give back to your community. So, how does your company attract donors that don’t always answer the phone? The answer is social media. We have three design tools that can help your company recruit blood donors through social media platforms.

With over 2.5 billion downloads, TikTok is the newest trend for marketers to pursue. The app allows people to create fun and unique videos to share with the general public using trending music and hashtags. But for us at Incept, we see it as an opportunity to engage a younger donor demographic, encouraging a new audience to donate blood. Continue reading to learn about our client’s story using TikTok, the advantages and disadvantages of the app, and how it can benefit you!

Recruiting blood donors has become more difficult because donors are not as likely to answer phone calls, but blood banks still need those blood donation appointments to help save lives. This is where digital marketing can help. Digital marketing has allowed blood centers to recruit blood donors on social media platforms such as Facebook, Instagram, and Snapchat. But, does your company know what ad type engages best with blood donors on social media platforms? We have found some interesting insights between image and video advertisements that can help your team successfully recruit blood donors online.