What do you do with donors who simply do not answer the phone? Even though you contact them during what is typically the optimum time of day, some donors will not respond to phone calls.
In any 60-day period, if there have been 10 or more unsuccessful attempts to reach a donor, leave a brief, informative message.
Your organization may also consider leaving a pre-recorded message for unresponsive donors. The automated message should sound like a message from a live person. Using this option can shave 20-30 seconds off of each unanswered call.
How do you determine whether of not to leave a message?