Here is some good information on how you can improve your blood donor recruitment strategy!
In a recent post by Brian, he talks the benefits of a donor loyalty program and providing incentives to blood donors. Everyone loves rewards; they make us feel important and special, but let’s take a look at the numbers to see if they really help you bring in more blood donors. In a recent study done by the University of Toronto, it was discovered that 15-20% of people are more adept to donate if they receive something for doing so.
The numbers speak for themselves! The study was completed on 500,000 individuals (and donors) through 14,000 blood drives across the U.S.
What incentives do you provide your blood donors? What kind of donor loyalty program are you using to help bring in more blood donors?