Incept: Leading the Way

Every group of people needs a leader, someone who will step up, take charge, and set an example for the others who follow them.

A leader doesn’t have to be an individual, though. A leader can be a company – or even a small group within a company – that sets the tone and paves the way for success. A good leader leads by example.

I’ve only been a Conversational Marketing Expert (CME) here at Incept for a little less than a year, but I can honestly say that it’s one of the better companies for which I’ve worked. This is not only because of the work we do here, but also because of the steps Incept takes to lead the community to be better as a whole. In the time I’ve been here, I’ve seen great kindness and compassion come from this company. Heck, “compassion” itself is one of the core values of the company, and the one I think we hold most dear.

The first example of compassion I noticed when I started working at Incept was the fundraisers for Haiti. For over a year, Incept has been working with Cross International to help the restevak children of Haiti, something that was especially important after the earthquake last year. By helping these children to get a better education, Incept was helping improve not just the lives of these children, but the lives of their families as well.

Supporting the children of Haiti isn’t the only example of compassion Incept has shown. September 11th, 2001 was and still is one of the most painful and tragic experiences in our country’s history. So many people lost loved ones, and the families most impacted were those of the firefighters and police officers who were first on the scene. Those men and women were true heroes on a day when heroes were needed the most. In 2007, Incept helped sponsor a golf outing to honor the firefighters of the Tenhouse in lower Manhattan, who lost six of their members on 9/11. The benefits from the outing went to help the firefighters and their families.

Last but certainly not least are the small acts of compassion that happen here at work every day. Whether it’s something as simple as one of the supervisors asking how your day is going or offering a compliment on a call, or a coworker buying lunch for another who has none, the sheer good will that this company strives for is evident just about everywhere you look. The company and the management team show compassion and lead the way. And the room follows.

So whether it’s a large fundraiser or something small and quiet, like a blood drive in the parking lot or bake sale to help the Red Cross, Incept has been there, leading the way and walking the walk. I haven’t been a part of the team for very long, but I’m looking forward to what we do next!