What Does It Take To Be A Conversational Marketing Expert?

Blood donor recruitment isn’t for everyone. But I guess you can say that about a lot of things.

Not everyone is meant to be an NFL player, rock star, or CEO for that matter. I don’t believe in the thought that in the professional world an employee can’t experience a metamorphosis from noob to master of their skill. A good organization will understand the importance of not only starting with proper candidates for the job, but also recognizing the strengths those candidates possess for them to build on.

For one to be employed in the telecommunications industry, there are important things to take into consideration. Here is a list of strengths that our Conversational Marketing Experts (CMEs) have that help them succeed each and every day.

What It Takes

  • Believe in what you do. Donating blood is a very good thing for any human to do! I’ve talked with many blood donors and recipients over the last few years, and you can tell in their voices how much they have  been moved by donating. We host between 5-6 blood drives a year at Incept to encourage Conversational Marketing™ Experts (CMEs) to practice what we preach.
  • With a positive mindset and willing effort, results fall into place. When we think positively, things just have a way of working themselves out – provided we are working towards a solution or improvement. Every day will be different for all Conversational Marketing™ Experts (CMEs). You could be on fire with appointments one day and be at a high percent to goal, but the next day you’ll be lucky to only make a few the whole shift. The key is to relax and find a groove. Take mental action against what is holding you back, and work towards it in a positive manner. Blood donor recruiting is a marathon, not a sprint.
  • Be yourself, not a salesman. We make it obvious at Incept that we aren’t telemarketers. Sadly, due largely to the medium in which we communicate with our donors, we are lumped in with the likes of telemarketers. As a Conversational Marketing™ Expert (CME), you look past that. We do something that you can’t do by selling magazine subscriptions, cable television service, or any other product. We save lives. Your call to a donor literally prompts them to go to a donor center and donate a lifesaving blood donation if you are successful. How cool is that?
  • Natural competitors apply here. We always think it is fun to throw a little friendly competition in the mix at the company. Right now we are in the midst of a March Madness competition between multiple teams in the contact center with a cash pool. Be ready to compete. A little competition makes the day go fast and end productively. Bring your best, and you will succeed.

While we do measure a Conversational Marketing™ Expert (CME) by their success, quality, and overall individual program performance, at the end of the day we believe in what we do not only because we do it so well, but because it is woven into our overall company culture so deeply.Something that has proven invaluable to our success, at least from my own perspective.