A Call To Action: How Telerecruitment Can Help Your Blood Center’s Donor Base

For the last few years of my life I have tossed around the idea of becoming a firefighter. I honestly can’t tell you what it is, but I guess it is a combination of many different aspects of the job that just appeal to me.

Being the self-acknowledged admirer of anything with an engine, to work in a firehouse around giant, turbo-diesel firetrucks seems like it could be like finding a mechanical Mecca. I wouldn’t know how to act if I had the chance to drive one. It also would probably come in handy being able to exercise and throw around the barbells more regularly as well. On top of the cool trucks and staying in shape, what else can I say? A feeling of butterflies flapping in my stomach coupled with a jolt of adrenaline feverishly flows through the veins beneath my skin when I think about what it would be like to literally run into a building that is on fire from top to bottom to save someone’s life. I’m not foolhardy, but I’m brave enough to know I could do it, and deep down I hold a genuine interest in helping people in some way. Maybe someday, but for now I can at least still daydream.

For right now, until I have made up my mind on my pressing future, I still save lives in a different way. In my time here at Incept, I have a lot of different things I do and roles I play as I try to continue to grow with the company, but I don’t ever forget my roots as a Conversational Marketing™ Expert (CME).

The root of being a Conversational Marketing™ Expert (CME) is just that, being conversational. It goes beyond just having the gift of gab, but the gift of having a contagious and positive personality that can listen as well as talk. If you were to tell me that Conversational Marketing™ Expert (CME) is just another name for being a phone rep I would tell you flat-out you are wrong. In my last two years at Incept I have saved more lives by recruiting blood donors than any fireman has in their own lifetime – and I do say that with the utmost respect. I save lives every day only armed with the knowledge of donating blood, a head set, and my voice.

When it comes to telerecruiting the blood donors we call on behalf of our clients, there is more that goes into our strategy than just a script and calling folks. Our strategy is simple. Here is a breakdown ofthe positive benefits that telerecruiting can have for your own blood bank or blood center.

Benefits of Telerecruiting Blood Donors With Incept’s Help

  • We are trained and highly able to prospect for first-time donors for your organization
  • We are able to strengthen and build your current donor base while reactivating lapsed donors
  • An actual person is able to promote and educate your donors about your donor loyalty programs
  • We give donors personal reminder calls to increase donations
  • We give donors “thank you” calls to show direct and personal appreciation while receiving feedback about their donation experience
  • We view ourselves as the direct human ambassador between your blood center and donor
  • We are able to help convert whole blood donors to apheresis donors
  • We believe in the power of donating blood and the good that it can bring to people’s lives

I could go on and on about the many benefits and intricacies that Incept takes on to truly build and strengthen the relationship with our client’s blood donors on their behalf and the benefits it can help bring to a blood center, but I thought I’d let one of our clients tell you what Incept has done for them.

“Since 2005, Incept has played a vital role in The Blood Center’s overall growth strategy. They’ve truly become an extension of our organization, and use their expertise to develop strategies that enhance our donor life-cycle. As a result, we’ve realized a 22.74 percent increase in monthly donor appointments from telerecruitment in just four years.

“Our relationship is a true business partnership. They’ve set the standard by which we measure all other partners.”

Annetta Morris, Director, Commit for Life
Gulf Coast Regional Blood Center