Client Spotlight: Gulf Coast Regional Blood Center

When it comes to the Gulf Coast Regional Blood Center, you really have to admire the steps they have taken as an organization within the blood bank industry.

Gulf Coast Regional Blood Center has been operating since January 1st, 1975. They currently serve 170 hospitals and associated medical care facilities within a 26-county area amongst the Texas Gulf Coast, Brazos Valley and East Texas regions respectively. It is extremely convenient that Gulf Coast Regional Blood Center currently has 17 Neighborhood Donor Centers, as well as a plethora of mobile site blood drives going on almost daily to meet the scheduling needs of their donors. Gulf Coast Regional Blood Center actually set their blood unit collection goal to 335,000 units of blood for 2011, which means they must receive over 900 units daily!

If you take a look at their recent track record when it comes to getting blood donors through their donor center’s doors, they have actually exceeded their own collection goals in 2007 by 18,000 more donations than in 2006, and in 2009 as well with over 11,000 additional units! To help them along in their endeavor is the successful Commit For Life program that really acts as a relationship-building cornerstone between the Gulf Coast Regional Blood Center and its generous donors. Commit For Life goes beyond being a donor loyalty program and really encompasses the feeling of a partnership with the overall goal to save lives and continuously spread the word aboutCommit For Life and how donating blood can really make a positive impact, not just today, but in the future as well.

Donors relaxing at Gulf Coast Regional Blood Center's Sugarland Neighborhood Donor Center.

Incept and the Gulf Coast Regional Blood Center began a collaborative partnership in 2005. At the root of the overall goal of helping the blood center achieve their unit collection goals lies a conversational marketing strategy that our Conversational Marketing Experts (CMEs) use daily in their efforts of recruiting, retaining and even converting blood donors for different apheresisdonations. By 2009, Incept’s strategy had resulted in an astounding 22.74% increase in the number of monthly blood donor appointments for the blood center within a four-year period.

What makes this business partnership feel like Incept and The Gulf Coast Regional Blood Center have developed a very positive relationship is easy. The blood center has taken many internal steps to make sure they (as an organization) are doing everything they can to bring in meaningful donations in a consistent manner and have made their annual goals crystal clear. Combining this with Incept’s industry-leading expertise of conversational marketing, and how to apply those strategies towards the blood center’s needs as our client, we are able to not only have meaningful conversations that produce positive results, but literally act as stand-in ambassadors and the human link between Gulf Coast Regional Blood Center and their donors.

At the end of the day, our relationship comes down to the realization of specific needs and goals. Rather than just taking a stab in the dark at addressing those things, taking a Lead by Listeningstance on realistically obtaining those goals and letting our conversations make the results that speak for themselves is our mission.

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