Blood Donor Recruitment: Increasing Blood Donor Awareness

Did you know that less than 10% of eligible donors across the nation donate blood, but the number of transfusions nationwide increases by 9% every year? I can guarantee that most people aren’t aware of that. The need for blood is a growing demand, and even with all the advances in technology, there is no substitute for blood donations. The only option is a person being generous enough to donate.

Most donors only donate an average of 1.7 times a year. If that was increased to 2 or 3 times a year, Blood Centers would be in better situations. The Blood Centers being in better situations would put hospitals that are using that blood in better situations, and it would be more beneficial to people who are in need of blood.

On average, 75% of the population at one time or another will need blood. So if only 37% of the population can donate, but only less than 10% are donating, we really need to do our best to let blood donors know how important they are for they are a minority. The question is a simple one: How are you going to let a donor know just how special their gift is?

I’ve heard Conversational Marketing™ Experts (CMEs) do this in several ways. Here are some examples:

“I can’t thank you enough for being a blood donor, as you may not know that a mere 5% of the population donates.”

“With there being no substitute for blood donations, we really count on volunteers like you to help keep the blood supply at a safe level.”

Simply inputting a few facts into the script or into rebuttals goes a long way.

How are you going to let blood donors know that we need their donations?