Talking the Talk and Walking the Walk: When Incept Gives Blood

Of course, you might already know that at Incept we take pride in recruiting blood donors for several different blood banks and blood centers across the country. In fact, we’re pretty good at it. We take pride in what we do, and we support donating blood and the positive healing power it can have on someone’s life when you donate.

In terms of business and life, actions will always speak louder than words. Where words fail to resonate those actions and their implementations will still be felt. Many Conversational Marketing™ Experts (CMEs) aren’t just saving lives in other states, but right here in their own county and regional area, as well. Incept holds blood drives every quarter of the calendar year here at the company in Canton, Ohio, which result in hundreds of donations that ultimately save many lives.

The beauty behind recognizing something like this is the fact that Incept wants the people it employs to believe in what they do. We encourage our Conversational Marketing™ Experts (CMEs) to donate if they physically can because it also gives them a personal experience that they can relate to with any donor they speak with – definitely an added, albeit indirect psychological bonus if you think about it.

I can’t tell you how many times from my own calls to blood donors that I find it incredibly helpful when I use my own personal experience of donating blood to educate and successfully recruit a donor to donate. Overall, however, the most important thing for me personally is the fact that even if I have had a less than stellar day on the phones, if I have made even just one appointment and that blood donor goes into donate I still made a difference.

Quite simply put, when you practice what you preach and you encourage your employees to do the same, you strengthen the relationship with your employees as well as your customers and clients who will be the ones that really benefit.

How do you encourage your employees to “walk the walk and talk the talk”? What does that phrase mean to you?