Outsourcing: No Longer a Dirty Word

Let’s be honest, when you hear the word “outsourcing,” you probably feel some negativity.

You probably think of jobs being lost or companies being shut down, all for a cheaper product or service. Outsourcing has become a dirty word in a lot of industries, but none loathe the concept as much as those in conversational marketing and telecommunications. It doesn’t have to be that way though.

Anymore, outsourcing isn’t just sending work overseas to save a few dollars. If it’s done correctly, outsourcing can actually create more jobs and still help a company reach its goals. Here at Incept, we complete outsourced calls for blood centers all across the country. What do blood centers and Conversational MarketingExperts (CMEs) have in common, you ask? Quite a bit, actually. Blood centers need to contact their donors for a number or reasons – to set up or confirm blood donation appointments with their donors, or to simply thank a donor for taking the time to stop in and donate.

Why do companies outsource? Just as phlebotomists are experts at collecting blood and caring for donors, Conversational Marketing Experts (CMEs) are professionals when it comes to having productive conversations with donors. With outsourcing, it isn’t about just meeting a goal, it’s about taking out the roadblocks that make getting to that goal stressful. By letting us help them make calls on their behalf, the blood centers are able to focus on what they do best: taking care of the donor one-on-one.

Companies don’t have to do everything themselves. After all, we all have a lot on our plates. Whether it’s family, extracurricular hobbies, work or just finding the time to take a quick breather, I think it’s safe to say that we all need to free ourselves up a little to do the things we love doing. So the next time you feel yourself bristling at that foul, foul word – outsourcing – take a moment to rethink the stereotype. It could be a great opportunity for the creation of numerous new jobs. And who knows? Maybe by outsourcing a portion of their work, your favorite blood center or business could go above and beyond what they could do before!