Our Strategy
At Incept we follow a listen before you lead approach that puts you and your donors at the center of everything we do. By understanding your objectives, we’re able to customize a strategy that brings donors to you. And by knowing what motivates your donors, we can ensure the right message is delivered every time we have a conversation with them.
Our goal is to listen to the recruitment strategies you currently have in place, analyze the results of those strategies, and recommend future strategies to assist you in meeting the needs of the hospitals and patients you serve. We use Conversational Marketing™ to engage your donors in productive conversations that will drive results. Each year our conversations recruit, retain, re-activate, convert, and appreciate over 2,000,000 blood donors on behalf of the blood centers we serve.
What is Conversational Marketing™?
The core of our strategy focuses on having productive conversations, which we break down into one of five different types of conversations that compliment and/or supplement your current efforts.
Acquire
When our analysis uncovers a need for new donors or groups to meet your goals, we develop conversations that resonate with those that are most likely to respond to a life-saving message. These types of conversations include:
- Whole Blood Cold Calls
- Donor Referral
- Mobile Lead Generation
- Account Management Support
- Social Media Management
- Business to Donor Center/Fixed Site Calling
Appreciate
Everyone likes to be informed and appreciated – these types of conversations are very simple. They usually consist of a short message thanking the donor, wishing them a happy birthday, sharing wellness information, or status updates that keep them engaged and thinking about you.Appreciate conversations can include but aren’t limited to:
- Cancellation Notifications
- Post-Donation Thank-You Calls
- Birthday Emails
- Social Media Engagement and Interaction
Retain
We understand that your donor base and donor groups are an essential part of your success. By knowing what motivates both, we deliver compelling conversations that inspire meaningful relationships. There are a variety of retain conversation which include:
- Current Whole Blood Recruitment
- Automated Messaging Recruitment
- Appointment Reminder Calls
- Current Apheresis Recruitment
- Automated Messaging Reminders
- SMS/Text Message Reminders
- Email Recruitment
- Email Reminders
- SMS/Text Message Recruitment
- Social Media Engagement and Interaction
Convert
By creating models based on an individual’s donation history and blood type, we develop strategies to help donors realize their unique value to community patients. Convert type conversations are:
- Double Red Cell Conversion
- Platelet Conversion
- Plasma Conversion
- Automated Messaging Recruitment
- SMS/Text Message Reminders
- Social Media Education
Re-Activate
The number one reason a donor does not come back is because they are not asked. For those donors who would return but don’t, we compliment your current recruiting approach by offering them multiple opportunities to save a life by having conversations with them such as:
- Lapsed Whole Blood Recruitment (2-4 Years)
- Super Lapsed Whole Blood Recruitment (5+ Years)
- Automated Messaging Recruitment
- Lapsed Apheresis Recruitment
- SMS/Text Message Reminders
- Donor Referral Programs
- Email Recruitment
- Email Reminders
- SMS/Text Message Recruitment
- Social Media Education, Engagement, and Interaction
Bringing It All Together
Our belief that conversations are about building and strengthening a donor’s relationship with your blood center is what sets us apart. By empowering our Conversational Marketing™ Experts (CMEs) with knowledge and tools, we ensure your message is delivered in a way that your donors will respond to. By working with you to define goals and objectives, we guarantee our goals, are your goals.
The difference between an Incept conversation and a traditional recruitment call is, instead of reading a scripted request, we encourage our Conversational Marketing™ Experts (CMEs) to listen to the donor, acknowledge what the donor is telling them, provide educational statements and information, ask questions (determine the most convenient scheduling times or location, ask about medications, conditions, travel, etc.), and most of all, regardless of the outcome of the call, make sure to leave the donor feeling better about the blood center when the call is over than before you called.
It’s the combination of our listen before youlead approach, a well-balanced strategy featuring the right types of conversations, and the compassion of our Conversational Marketing™ Experts (CMEs) that make our methods so effective.
So Now What?
Now that you know a little more about us, and about what Conversational Marketing™ is, we’d like to show you firsthand how we can work with your team to help you reach your goals.
At no charge to you, we’d like to listen to you. And after hearing more about your organization, we’ll provide you with a written strategy that will guide you to industry best practices, increased donations, and reduced costs. If you’re interested in seeing what Incept can do for your organization.
Still have questions about what we’re all about or how we could help your organization?Just let us know by clicking the Contact Us option on the right side of our blog.