Blood Donor Recruitment
Amanda Cowgill
What Is Branded Caller ID And How Does It ...

With spam calling on the rise, it’s more important than ever that your blood donor recruitment team is using the best phone methods to ensure you’re reaching as many donors as possible to schedule them to donate blood. One such method is incorporating Branded Caller ID into outbound voice calls. 

In this blog post, let’s chat about the intricacies of Branded Caller ID and its impact on blood donor recruitment campaigns. We'll explore the functionality, integration within recruitment strategies, and tangible effects based on real-world case studies. 

What Is Branded Caller ID And How Does It Impact Blood Donor Recruitment Campaigns?
Blood Donor Recruitment
Amanda Cowgill
How Does a Multi-Touch Strategy Work For Blood ...

Recruiting new donors is always a challenge for blood centers. At Incept, we specialize in helping blood centers bring in more donors, increase repeat donations, and expand their overall blood inventory. How? By creating a targeted, focused multi-touch marketing strategy.

This strategy incorporates organic social posts along with paid digital ads and personalized text outreach. We also often recommend email and phone calls alongside these strategies for maximum effectiveness. Why? Read on to learn more about multi-touch marketing and why it’s a great way for blood centers to drive donor recruitment.

How Does a Multi-Touch Strategy Work For Blood Centers?
Blood Donor Recruitment
Amanda Cowgill
What Are The Benefits Of Influencer Marketing ...

Social media is a great way for blood centers to reach potential donors. But one of the most powerful ways to reach potential donors often goes overlooked – influencer marketing. When done right, influencer partnerships can help you reach a huge audience and do more with your budget. In this blog, we’ll explore how influencer partnerships can help you spread your message and reach more blood donors in an organic, authentic way.

What Are The Benefits Of Influencer Marketing For Blood Donation?
Blood Donor Recruitment
Incept Corp
CASE STUDY: When Do People Stop Picking Up The ...

When it comes to contacting previous blood donors to recruit them to donate blood again, the effectiveness of phone outreach remains pivotal. Yet, in a world where donors are increasingly inundated with calls, understanding the nuances of donor behavior is key to optimizing outreach strategies. In this case study, we dive into insights gathered from real-world data to discuss best practices in phone outreach, focusing on when donors stop picking up the phone.

CASE STUDY: When Do People Stop Picking Up The Phone In A Blood Donor Recruitment Campaign?
Blood Donor Recruitment
Amanda Cowgill
5 (More) Best Practices Adopted by ...

We’re continuing our previous blog post on the 5 best practices adopted by top-performing blood centers for blood donor recruitment and engagement with 5 MORE best practices! The list just kept growing, so we knew we had to bring you another blog post to share all the tips

Keep reading to continue learning tactics that can help improve your recruitment numbers this year.

5 (More) Best Practices Adopted by Top-Performing Blood Centers for Blood Donor Recruitment and Engagement

How Do The Costs Of Traditional Marketing For Blood Donor Recruitment Compare To Social Media?

How Do The Costs Of Traditional Marketing For Blood Donor Recruitment Compare To Social Media?

Is your blood center still mostly relying on flyers, TV commercials, radio segments, or printed ads to drive blood donor recruitment? You may be overspending without getting the results you need for a sustainable donor base.

At Incept Saves, digital marketing is our specialty. And while traditional advertising channels still have their place, incorporating digital marketing into your multi-channel approach often offers better outcomes – particularly for organizations with a limited marketing budget. So, how do the costs (and results) of traditional recruitment stack up with a digital-focused approach? Let’s find out together. 

How Do You Address Misinformation That May Arise On Social Media Regarding Blood Donation?

How Do You Address Misinformation That May Arise On Social Media Regarding Blood Donation?

In an era where information spreads like wildfire on social media, addressing concerns and combating misinformation regarding blood donation is highly important. As blood centers strive to foster trust and encourage more people to donate, it's crucial to navigate the dynamic landscape of these platforms effectively. In this blog post, we'll explore strategies on how to address issues related to blood donation misinformation or concerns that may arise and are shared on social media platforms.

What Are The Mistakes To Avoid In Social Media Ads For Blood Donor Recruitment?

What Are The Mistakes To Avoid In Social Media Ads For Blood Donor Recruitment?

It’s no surprise that social media ads have become indispensable tools for reaching potential blood donors and increasing exposure regarding the need for blood donations. However, as powerful as these platforms can be, there are common mistakes that blood centers often make when running social media ads for donor recruitment. In this blog post, we'll share these mistakes and how to fix or avoid them.

5 Common Problems When Launching Social Media Campaigns For Blood Donor Recruitment

5 Common Problems When Launching Social Media Campaigns For Blood Donor Recruitment

If you’ve been working on a strategy to encourage people to donate blood and have considered paid social media campaigns, we’re excited for you! Using social media for blood donor recruitment is a great way to meet current and potential donors where they’re at in a less invasive way. When you use social media, you’re able to get in front of your target audience when they prefer in a streamlined way, such as when they’re scrolling their feed.

Launching a paid social media campaign is essential for growing your donor base and encouraging previous blood donors to return, which is why we’re so passionate about the topic. However, there are some roadblocks you’re likely to encounter when running these campaigns for donor recruitment, so in this blog we’ll cover three common problems and walk through how to combat them.

How to Overcome Resistance and Hesitancy About Donating Blood Through Social Media

How to Overcome Resistance and Hesitancy About Donating Blood Through Social Media

In the world of blood donor recruitment, tackling the hesitancy among potential donors is a challenge that would be highly beneficial to increasing blood donations. Leveraging the power of social media channels offers a strategic solution to not only address but overcome personal concerns with donating blood. This blog will dive into the ways blood centers can navigate hesitancy to create a positive and receptive community of donors.

6 Challenges with Using Social Media for Blood Donor Recruitment (And How to Overcome Them!)

6 Challenges with Using Social Media for Blood Donor Recruitment (And How to Overcome Them!)

In the digital age, social media has emerged as a powerful tool to encourage people to donate blood. Blood centers have successfully been leveraging platforms like Facebook, Instagram, and Snapchat to connect with current and new donors. However, this innovative approach comes with its fair share of challenges. In this blog post, we'll explore the common hurdles organizations face when using social media campaigns for blood donor recruitment and provide effective solutions to overcome them.

How Do You Reactivate Blood Donors Using Social Media?

A PANEL DISCUSSION ABOUT RECONNECTING WITH HEROES

ORIGINALLY PRESENTED ON SEPTEMBER 29, 2023

About Incept

Incept provides digital donor recruitment via Facebook and all other popular social media sites, texting, chat, email, and intelligent direct mail in addition to traditional outbound phone recruitment. Our donor-centric, data-driven approach helps deliver the right message on the right platform to create a consistent and predictable daily inventory that matches our client’s needs. We help our clients solve their donor experience challenges—no matter how large or small, how complex or unique.

HOW DOES PARTNERING WITH INCEPT IMPACT YOUR BLOOD CENTER?

  • We’ve shaped a different future for donor recruitment that’s no longer based on a one-size-fits-all tele-recruitment approach, but rather a multi-channel strategy that engages donors where they want to be engaged.

  • We have a client coalition of more than 20 blood centers that we’re able to test and scale our multi-channel learnings with, helping us solve donor recruitment challenges quickly and apply unique industry learnings across our campaigns to drive in more blood donations for each of our clients.

  • We price our blood donor recruitment per productive donor, meaning you only pay when we're successful. This includes tele-recruitment and expands to 6+ channels at no additional cost. Channels include text, Facebook, Instagram, Snapchat, Twitter, and more - all for the same price.

  • Ultimately, we help our clients create a consistent and predictable daily inventory that matches their needs.

Client Success: How Incept Helped Increase Donations by 800% for Noncallable Donors

Client Success: How Incept Helped Increase Donations by 800% for Noncallable Donors

Effective communication with donors plays a pivotal role in creating a consistent blood supply and ultimately, saving lives. Historically, telephone outreach has stood as a cornerstone for engaging donors but given the evolving preferences and the rise of individuals opting for inclusion in the 'Do Not Call' (DNC) registry, it has become imperative to explore alternative avenues for connecting with and recruiting them to donate blood. 

In the following post, we’ll share a recent client success in the face of these changing engagement preferences.

How Do I Recruit Donors That Have Asked Not To Be Called?

How Do I Recruit Donors That Have Asked Not To Be Called?

Communication with donors is crucial for maintaining a steady supply of blood and saving lives. Traditionally, phone outreach has been a cornerstone of donor engagement. However, as preferences change and some donors opt to be on the 'Do Not Call' (DNC) list and others change their phone numbers, it's essential to explore alternative ways to reach and engage them. This blog post delves into creative strategies for fostering connections with donors who've opted out of phone calls, while respecting their choices and privacy.

First, if blood donors have specifically requested to be put on a "Do Not Contact" (DNC) list, it's essential to respect their wishes. Attempting to call individuals on such a list would not be ethical and would have legal implications. In the absence of marketing to these individuals via a channel outside of their preferences, consider focusing on building positive relationships and engaging with donors in other channels. Here are some alternative strategies to consider:

Harnessing the Power of Top Influencers for Blood Banks

Harnessing the Power of Top Influencers for Blood Banks

In today's digital age, social media influencers have become powerful advocates for various causes, and blood donation is no exception. Social media is no longer just about selfies and dog videos – it's about making a real difference. By collaborating with influential personalities, blood banks can amplify their message, reach a broader audience, and inspire more individuals to become blood donors. 

In this blog, we'll explore the concept of using influencers for blood donor marketing, how to connect with them, and examples of impactful campaigns that can encourage blood donation in your community.

Top 3 Ad Design Tools to Recruit Blood Donors

Top 3 Ad Design Tools to Recruit Blood Donors

Do you answer unknown phone calls or do you block them? I will usually ignore all unknown phone calls. But, sometimes, those “unknown” calls are from blood donation centers that need your help to save lives. If you have ignored or blocked these calls in the past, you might be missing out on the opportunity to give back to your community. So, how does your company attract donors that don’t always answer the phone? The answer is social media. We have three design tools that can help your company recruit blood donors through social media platforms.

4 Inspiring Examples of Blood Donor Recruitment Influencer Programs

4 Inspiring Examples of Blood Donor Recruitment Influencer Programs

As consumers and donors alike are becoming increasingly skeptical of brands and their marketing tactics, building trust is critical and brands have found delivering their message in collaboration with a trusted social relationship is incredibly powerful in achieving marketing objectives. Because of this, influencer marketing is surpassing other strategies like affiliate marketing, paid search, and display.

While predominantly used by consumer brands, blood bank organizations started to utilize influencer marketing, generating substantial awareness, especially with new and younger donors, which have translated to real blood donations.

Transforming Blood Donor Recruitment through Gratitude and Connection

Transforming Blood Donor Recruitment through Gratitude and Connection

Since the need for blood donations is constant, blood banks must continuously strive to increase blood donor engagement and retention. This case study explores the impact of integrating a gratitude-driven platform into a blood donor recruitment strategy. Our goal is to illustrate the potential benefits of adopting an intelligent mail campaign to drive more blood donations and inspire organizations to take action with minimal effort of their own resources.

The 5 Best Ways To Motivate Gen Z To Donate Blood

The 5 Best Ways To Motivate Gen Z To Donate Blood

According to America’s Blood Centers, only about 3% of the American population donates blood every year. And today, Generation Z has overtaken Millennials to become 32% of the worldwide population.

What does that mean? It means that, as time goes on, it will be important for Gen Z to begin donating blood, both in the United States and worldwide. This is particularly true since many people from the “Baby Boomer” generation have entered old age, and they are currently the largest per capita blood donor group.

But what can you do to motivate younger people to donate blood? Whether you’re running your own blood drive or you’re just passionate about helping others donate blood to those in need, here are a few ideas from Incept.

Client Success: Increasing Donations With A Donor Gratitude Program

Client Success: Increasing Donations With A Donor Gratitude Program

Appreciation is foundational to a positive donor experience, increasing engagement, and ultimately driving in more donations per donor.

We've found that by sharing an authentic, personal video message of gratitude and identifying a shared purpose with donors, your blood center can increase second donation rate.

By focusing this outreach on your highest value donors, we're able to create real, lasting loyalty. The impact your community could feel from getting a first-time donor back again within the same year is substantial. The result of an O donor increasing their frequency of donating is significant. Acknowledging the gift your reactivated donors have given will make a difference in your collections.

Using TikTok for Blood Donor Recruitment: Client Story

Using TikTok for Blood Donor Recruitment: Client Story

With over 2.5 billion downloads, TikTok is the newest trend for marketers to pursue. The app allows people to create fun and unique videos to share with the general public using trending music and hashtags. But for us at Incept, we see it as an opportunity to engage a younger donor demographic, encouraging a new audience to donate blood. Continue reading to learn about our client’s story using TikTok, the advantages and disadvantages of the app, and how it can benefit you!

How to Say Thank You to Your Blood Donors

How to Say Thank You to Your Blood Donors

It’s always a great feeling to be thanked for doing something nice for other people. Because donating blood takes time and effort, it’s a good idea for your blood bank to make the effort and thank blood donors for helping save lives.

In turn, when someone feels appreciated for their actions, they are more likely to continue engaging with you. A previous study showed that just by thanking people for an action, it increased the likeliness of further actions by 100%!

Below, we outline several tactics your blood bank can implement this year to increase the rate of donors returning to keep giving blood. A “thank you” can go a long way!

How to Engage Donors Ages 25 and Under

How to Engage Donors Ages 25 and Under

Be where your donors are.

This simple phrase will give you 90% of the direction you need to create a strategy that engages your diverse group of donors. While each blood centers' donors engage differently, we've found a few constants when marketing to younger donors:

- They spend a ton of time on social media platforms - 3 hours per day!

- They spend most of that time on newer platforms like TikTok, Snapchat, and Instagram

- Etc. etc.

Combine these learnings with the best practices below and you'll be on your way to increasing engagement with your younger donors.

Are you ready to learn more about Incept’s blood donor recruitment services?