Social media is a powerful tool for reaching older adults and their caregivers. If you run a senior care organization, we highly recommend implementing a social media strategy to reach more potential residents.
But while it’s a great tool, social media works best as part of a “multi-touch” strategy that includes other marketing tools – including paid search ads.
In this blog, we’ll take a look at the benefits of paid search for elderly care organizations. Why use paid search? And when is it a better option compared to social media ads? Let’s get into it.
