When it comes to gaining new patients at senior care facilities and skilled nursing facilities, word of mouth is still king. According to NIC MAP Vision, 70% of all leads come from hospitals, doctors, home care agencies, and other professional organizations.

Residents, their family, and their caregivers may also refer others to your facility, particularly if they have a positive experience. So for obvious reasons, it’s important to take steps to improve the overall patient experience and get more referrals. But how can you do this? It’s simple – start prioritizing patient satisfaction surveys.